Restaurant Marketing Director-Annapolis

2 weeks ago

Annapolis, United States Chick-fil-A Full time

Restaurant Marketing Director Job DescriptionThe Restaurant Marketing Director (RMD) provides leadership for all marketing and public relations initiatives, including oversight and implementation of activities such as: general and interactive marketing, effective communications and branding, publications, and website.With the continual growth and expansion of Chick-fil-A (CFA), it is critical that the mission of Chick-fil-A, its vision and values be represented in a unified voice and consistent manner. Therefore all publications, public correspondence, media-relations, promotional activities and community events shall be managed, directed, and approved by the RMD.Restaurant Marketing Director ResponsibilitiesCreate a team atmosphere of creativity, risk taking, open dialog, honest feedback and fiscal responsibilityResponsible for the development and implementation of a long-range marketing plan designed to enhance the visibility and reputation of CFA in our communityExecuting the marketing planBuilding relationships within the community (distributing flyers/brochures at community events, distributing food and catering menus to local businesses, setting up cross-promotions and school programs, as well as involving Chick-fil-A in community-wide events, etcUnderstand and foster in-store Recipe for Service programs and to ensure all guests have a positive lasting experience.Identify, understand and translate key consumer insights, consumer trends, consumer research, and business developments to build strategies that ensures continued brand differentiation and short and long term consumer impactDevelop network of contacts, resources and relationships to stay current on consumer and sales insights and trends-Develop short and long term views of the business and identify key elements needed to achieve successAs needed manage content for marketing materials such as brochures, advertising, presentations and talking pointsManage external vendors involved in marketing efforts.Tracking redemptions all offersMonitoring effectiveness of all promotionsAnalyze sales data, consumer buying data and consumer research to identify brand trends, strengths, issues, and opportunitiesWork with the Operations team to understand data's insights and translate them into actionable marketing plans and strategiesQualifications and Essential AbilitiesDegree in Marketing, Communications, Public Relations or Business Management preferredStrong creativity skillsProven Sales abilityStrong organizational skills and experience supervising staff and/or volunteers.Preferred experience with public/media relations, written promotional materials and public speakingAbility to engage in a collaborative working style and a willingness to share in all aspects of growing the businessAbility to generate ideas, implement programs and provide excellent follow-through.Ability to manage multiple projects, manage deadlines and meet performance requirementsExcellent interpersonal and verbal communication skillsStrong research and analytical skillsPerform duties independently and in teamsProficient in iOS and Google ApplicationsProficient with Google Suite, Microsoft Office Suite, including PowerPoint, Word, Excel and Outlook

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