Director of Sales
4 weeks ago
Job Details
Description
Join our dynamic team at Homewood Suites Reston We're seeking a talented Director of Sales & Marketing to drive our success in the hospitality industry. With 138 elegantly designed suites, fully equipped kitchens, spacious living areas, and an impressive 2,581 square feet of versatile meeting and event space, as the Director of Sales & Marketing, you'll have the opportunity to use your skills and creativity to maximize occupancy rates and drive sales and revenue.
Salary: $85K/year
Position Summary
Responsible for the daily operation of the Sales Department.
Essential Functions
Responsible for leading & driving top line revenue for sales segments to include group, business transient, and banquet & catering.
Analyze and react to market trends, market share & the competitive hotel environment.
Work closely with revenue management to develop strategies to maximize revenue and grow market share.
Develop and implement action plans designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
Lead hiring, training, development, and management of the sales team.
Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
Maintain effective communication with other department heads, home office, and brand representatives.
Fluent in reading/analyzing Smith Travel Research data, financial P&L, TravelClick, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
Conduct comprehensive competitive set reviews, SWOT analysis & stay updated on new supply.
Understand source of business & ability to develop a plan to penetrate the primary markets.
Develop/implement key segment strategies & manage key accounts (both existing & target accounts).
Develop sales goals designed to achieve budget & market share targets.
Manage the PMS and sales systems according to DHS’s guidelines.
Manage sales activity & travel schedule.
Work daily with sales staff to review status of business, schedules, priority assignments, and all information pertinent to the department operation.
Establish annual room and B&C revenue budget and sales and marketing plan with the GM and other departments heads.
Train sales staff and operations staff on new brand, marketing, or advertising promotions.
Coordinates and maintains effective communication with other departments heads to ensure the hotel maintains excellent guest service and to promote the hotel.
Adhere to all guidelines, procedures, and policies established by the hotel and DHS, including but not limited to, those contained in the employee handbook.
Education And Experience
Previous hotel sales experience.
Previous supervisory experience.
Skills And Abilities
Excellent oral and written communication skills.
Strong organizational skills.
Excellent listening skills.
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