Transit Marketing Coordinator

2 weeks ago

Gardena, United States City of Gardena Full time

Under general direction, coordinates and executes marketing and public education initiatives for the City of Gardena’s Transportation Department. Conducts and oversees marketing research of transportation audience.

Oversees the development and implementation of marketing, sales and education strategies to promote and induce transit use, increase revenue generation and educate the community and public of transit use benefits. Works independently and collaboratively with operations planning staff to provide market research and analyze marketing opportunities for the Transportation Department on a consistent basis. Coordinates and implements marketing campaigns that promote public transportation services to increase ridership and enhance system efficiency. Prepares and schedules updates for GTrans Social Media accounts, including sharing relevant content and answering customer inquiries. Coordinates and shares route and scheduling information and General Transit Feed Specification (GTFS) with outside entities, including other transit agencies, applications, etc., Develops, coordinates and updates GTrans’ website content. Researches issues, develops, presents and distributes specialized information programs to targeted audiences. Develops, analyzes and executes marketing plans and strategies; makes recommendations to the transportation department to execute effective campaigns. Writes and produces presentation materials for meetings with City departments, transit agencies, partner organizations, and civic and community groups. Assists with the development of collateral marketing materials. Coordinates and negotiates outreach efforts with the private sector and other public sector agencies. Negotiates, coordinates and monitors work by marketing, public relations and advertising consultants, vendors and professional services. Ensures that contract work is done on schedule and in accordance with the terms and conditions of the agreement. Resolves issues that are not in compliance with advertising program guidelines. Verifies vendors’ invoices and works with the Finance Department to ensure timely and accurate payments to vendors and partner organizations and to monitor outstanding financial issues and actions. Drafts requests for proposals/qualifications and staff reports for marketing support services and for revenue generating initiatives, as needed. Responds to staff and public inquiries about marketing opportunities. Conducts research surveys and recommends marketing programs. Provides data needed for preparation of program and department annual budgets. Prepares transit marketing related reports and correspondence.

Prepares and maintains financial spreadsheets and documents related to marketing initiatives. Coordinates the work of vendors including graphic designers, photographers, and printers. Prepares and distributes information regarding public transportation services including literature, current transit activities, advertising and display materials. Works with other staff in preparing project specific communications and promotional items. Plans, coordinates and attends public/community meetings, hearings and events. Makes oral and written presentations to a variety of stakeholders. Performs other related duties, as assigned. Education and Experience Graduation from an accredited college or university with a Bachelor’s degree in Marketing, Advertising, Community Relations or Public Affairs, or closely related field AND three (3) years of recent paid work experience performing community relations, public relations, public affairs, marketing, and promotions. Previous experience promoting public transportation services is desirable.

Knowledge, Abilities, and Skills The knowledge, abilities and skills which are required to perform the duties and responsibilities of this class are as follows:

Knowledge of:

Marketing, advertising and public relations principles, practices and techniques; applicable laws, rules and regulations governing public sector marketing; local media industries (outdoor, print and digital); basic supervisory techniques; effective customer service techniques.

Ability to:

Develop and implement marketing and client relationship plans; execute high volume of advertising sales and monitor campaigns; promote new transit assets and marketing opportunities; maintain expenditures within budget constraints; negotiate and coordinate contract services; understand, interpret and apply laws, rules, regulations, policies, contracts, funding agreements, and City and department policies and procedures; make public presentations; communicate effectively, both orally and in writing; supervise and evaluate vendor performance; analyze problems and develop effective and realistic solutions; help develop, recommend and implement policies and procedures; learn governmental accounting and budget concepts and principles; establish and maintain effective and cooperative working relationships with City employees and outside agencies; provide effective customer service.

Skill in:

Financial reports and market research; using personal computers and applicable software applications, such as Adobe Creative Suite (Illustrator and Photoshop) and WordPress; operating audio-visual equipment; public speaking; writing and copy editing.

Bilingual ability is highly desirable

License Must have and maintain a valid California C Driver’s License. Please submit the required license, certificate, or registration with the State as evidence of professional or technical proficiency at the same time of filing the application. The Human Resources Officer will require necessary verification of qualifications as specified in the job bulletin. Testing Process:

Minimum Qualifications Screening - Pass/Fail Supplemental Questions - Pass/Fail Oral Interview - 100% of total score Written Sample - Pass/Fail Candidates must pass all examinations to be placed on the eligibility list.

Possession of the minimum qualifications does not guarantee an invitation to the next step in the selection process.

All candidate materials will be carefully evaluated and only those considered best qualified will be invited to the next step in the selection process. #J-18808-Ljbffr

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