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Director Regional Marketing Lead, East Region
4 months ago
Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:
careers.bms.com/working-with-us
.
Role: Director Regional Marketing Lead, East Region
Department – US Marketing (Neuroscience)
Summary
Lead a team consisting of one Director of Strategy and Operations and ~4 to 5 Associate Directors of Regional Marketing who will be field based, non-sales employees focused on driving deep relationships with the US Psychiatry community. The four key areas that the Senior Director will oversee are: 1) Champion her/his team within home-office interactions and support the right business cases to meet the needs of the team, 2) Strategically lead Thought Leader engagement and Pharmacy Channel across a matrix, 3) Lead all related executive encounters with internal leadership and 4) Build a world-class team with relevant experience in the psychiatry space. In this role, the Sr. Director will work cross functionally with matrix leaders (in the field and home-office) to ensure alignment with the overall brand strategy and tactical execution. This role is responsible for leading enhanced interactions and business results through the successful leadership and management of the Psychiatry Regional Marketing team. The Senior Director is expected to not only build a national field organization suitable to support business goals in a competitive marketplace but work in a collaboratively way across other Senior Directors leading Regional Marketing teams.
Responsibilities
- include but are not limited to the following:
Establish BMS as a credible and trusted partner amongst the thought leaders in Psychiatry
Give direction on establishing Commercial Strategic Advisory Councils
Support the brand’s commercial KOL needs at conferences (National and Regional Level)
Develop and lead the execution of the commercial advisory board strategy
Oversee the execution of the HCP disease education
Advance organizational capabilities and effectiveness by embedding the Regional Marketing function within critical work streams as appropriate.
Works to source, hire, orient and train the Director and Associate Directors in Regional Marketing
Strategically assess and identify critical analytics information required to successfully achieve goals and lead the relevant home-office discussions
Define the culture, structure and future direction of the Psychiatry Regional Marketing team
Set clear objectives, coach, mentor and assess performance and skill level to develop future leaders within BMS
Achieve Day 1 Launch readiness in Psychiatry for pre-approval and post approval activities
Provide strategic customer insights to the marketing leadership team to assist in the developing a strong internal Psychiatry culture within BMS
Work collaboratively with multiple matrix partners in developing and refining business plans to achieve brand objectives
Conduct and ensure all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.
Skills/Knowledge Required:
Bachelor’s Degree or MBA
A minimum of ten years within the specialty pharmaceutical/biotech/medical device in one or preferably more of the following; HQ marketing, Sales/Sales leadership or medical/clinical experience
A breadth of experience; combination of HQ and field experience required. Psychiatry and launch experience strongly preferred.
Demonstrated leadership skills within a large field-based organization
Ability to present ideas effectively to individuals or groups, targeting presentations to the needs of the audience
Strong organizational skills
Strong project management experience, including superior analytical and planning skills. Ability to manage multiple projects simultaneously
Ability to execute strategic and tactical plans under tight timelines
Ability to travel - >50% of the time based on geography.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace
accommodations/adjustments
and ongoing support in their roles. Applicants can request a reasonable workplace
accommodation/adjustment
prior to accepting a job offer. If you require reasonable
accommodations/adjustments
in completing this application, or in any part of the recruitment process, direct your inquiries to
adastaffingsupport@bms.com
. Visit
careers.bms.com/
eeo
-accessibility
to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
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