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Head of Digital

1 month ago

Park City, United States Backcountry.com Full time

Our mission is to connect people to their passions. Our four online stores-Backcountry, Competitive Cyclist, MotoSport and SteepandCheap, aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life's greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

The Head of Digital will be a strategic leader responsible for spearheading and overseeing the company's digital business. This role requires a visionary, out-of-the-box thinker with the ability to balance innovation, data-driven decision-making, and operational excellence.

This position will report to the CEO

What you get to do every day:

This role offers an exciting opportunity to shape the digital future of our brand, leveraging your expertise across multiple domains to drive growth and innovation.

  • Executive Leadership
    • Provide inspirational leadership and direction, ensuring the continued development and management of a high-performing team
    • Bring an entrepreneurial mindset to the role, exploring innovative digital strategies, taking calculated risks, and driving transformative change within the company
    • Serve as the key communicator of our digital vision, articulating strategies and progress to executives, board members, and stakeholders.
    • Work cross functionally to bridge the gaps across multiple functions and consistently ensure that teams are aligned and working towards a common goal
  • P&L Owner
    • Develop short- and long-term growth plans and financial budgets to determine and meet business goals.
    • Evaluate opportunities to improve key onsite metrics, margin, and overall profitability.
    • Spearhead the annual E-Commerce plan, ensuring seamless integration with enterprise-wide initiatives.
  • Digital Strategy/Innovation
    • Own the digital product roadmap and ensure that resources are constantly allocated to the highest performing areas
    • Develop and implement strategic plans that meet the Company's aspirations and financial goals
    • Identify and evaluate digital opportunities that drive and create competitive advantages and enhance customer value
  • Digital Marketing
    • Lead best-in-class acquisition and retention functions that drive the continued growth of the organization
    • Develop a coordinated effort across the organization to ensure that cross functional resources are aligned on achieving results
    • Balance growth and profitability to deliver results
  • Ecom Operations
    • Own the execution of site design, product hierarchy, site content, site merchandising, site functionality, and site performance.
    • Harness the power of site analytics to monitor key metrics and guide data-driven decision making
  • Amazon
    • Oversee and optimize our Amazon business, ensuring brand consistency and maximizing sales potential
  • Customer Experience
    • Partner cross functionally with operations, merchandising, and customer service to deliver on customer expectations.
    • Instill a customer focused mindset - keeping the customer at the center of the digital strategies
What you bring to the role:
  • Proven experience as a CDO or in a similar senior digital leadership role
  • Prior start-up experience
  • Bachelor's degree in Marketing, Business, or related field; advanced degree preferred
  • 8+ years' experience managing an E-Commerce team and activities, including site merchandising, content coordination, UX testing, analytics, and platform development
  • Experience with 3rd party tools for site merchandising, reporting, A/B testing, and email
  • Demonstrated ability to develop and implement successful strategic plans
  • Deep understanding of financial strategies and finance-related performance metrics
  • Proven track record of successfully managing P&L for digital businesses, with a strong focus on revenue and profit growth
  • In-depth knowledge of the digital marketing landscape, including SEO, SEM, social media, and e-commerce platforms
  • Excellent communication and collaboration skills
  • Strong leadership and people management capabilities
  • Demonstrated understanding of web design/development concepts and processes, and industry best practices for E-Commerce
  • Multi-channel retail experience preferred
What's in it for you:
  • PTO for salaried employees
  • Medical/Dental/Vision and a variety of supplemental policies available
  • Company 401K match
  • Company Health Spending Account (HSA) match
  • Company provides group life insurance at no cost
  • COBRA reimbursement for salaried employees until health insurance eligible
  • Paid Holidays
  • Birthday off with pay
  • Pet Insurance
  • Generous employee discounts
What our interview process looks like:

Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:
  • Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you're also interviewing us
  • Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently.
  • Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you've faced. Be prepared with detailed examples. Concise and well-organized answers are ideal.
  • Step 4: Offer This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you'll be excited about.
This posting is intended for candidates that reside in the following states:

AZ, DE, FL, GA, IL, IN, LA, MD, MA, MI, MN, MS, MO, NV, NJ, NC, OH, OK, OR, PA, TN, TX, UT, VT, VA, WV, WI, WY.

This position may not be performed, in whole or in part, in New York City (whether from an office, in the field, or remotely from the candidate's home).

CSC Generation Holdings family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

CSC Generation Holdings family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.

Other details
  • Job Family Ecommerce
  • Pay Type Hourly
  • Required Education Bachelor's Degree


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