Sr. Brand Marketing Manager

5 days ago

Irvine, United States Allergan Data Labs Full time

We’re looking for an experienced Sr.

Brand Marketing Manager

to help launch a new array of game-changing technologies on our successfully adopted platform. Reporting to the Director, Brand & Content , this role will continuously collaborate with key stakeholders across the business to launch new products and create compelling messaging for our portfolio of provider, consumer, and internal-facing applications.

If you have experience with SaaS applications, love partnering with product teams to bring products to life for customers, and have a passion for the beauty space, we’re looking for you. This role is ideal for experienced B2C, SaaS, or beauty technology PMMs looking to work for an exciting startup while having the backing of an established brand.

You Will

Partner with product and engineering teams to develop an in-depth understanding of the product vision, key features, timelines, and dependencies for launch.

Develop compelling product positioning and messaging frameworks that clearly articulate the product, its features, and value proposition to target audiences.

Develop launch plans that drive growth and adoption with our customer base.

Work with integrated marketing, data, and customer success teams to define and track key success metrics.

Track common user flows and identify key intervention points for educational and sales opportunities (to help existing customers get more value out of our software and encourage free-to-paid conversions).

Gather market insights and feedback from key stakeholders to influence the product roadmap.

Understand the consumer mindset and help develop a content strategy to drive ongoing engagement and usage of the app.

Foster deep-rooted expertise on the aesthetics market and consumer aesthetic journeys.

Maintain an understanding of the competitive landscape to properly position and differentiate our digital products.

Represent Allē and all Allergan Aesthetics brands with intelligence, integrity, creativity, and consistency in all internal and external communications and at industry events.

Support smooth operations by adeptly managing administrative tasks.

Ensure creative excellence in all materials created while adhering to guidance and requirements from legal, regulatory and compliance partners. Communicate frequently with material reviewers to ensure deadlines are met

Required Experience & Skills

7+ years of product marketing. brand marketing or product management experience.

Experience building products with a cross-disciplinary team of software engineers, product managers, designers, UX researchers and program managers.

Ability to grasp and translate technical capabilities into value propositions and benefits that resonate with our consumers, customers, sales representatives, and internal stakeholders.

Ability to identify risks to timelines, escalate as necessary and propose mitigation strategies/pivot quickly when necessary.

Experience managing several cross functional work streams at once.

Demonstrated strategic and creative thinking

Excellent communication, writing and presentation skills.

Willingness to approach projects with a can-do attitude and create processes where there isn’t one

Excellent attention to detail and highly organized

Digitally savvy and comfortable with new technologies (e.g., Confluence / Jira, MIRO, Loom, Microsoft Teams, Slack, Google Suite, etc.)

Bachelor’s Degree required

Occasional US-based travel required

Our Core Values

Be Humble:

You’re smart yet always interested in learning from others.

Work Transparently:

You always deal in an honest, direct and transparent way.

Take Ownership:

You embrace responsibility and find joy in having the answers.

Learn More:

Through blog posts, newsletters, podcasts, video tutorials and meetups you regularly self-educate and improve your skill set.

Show Gratitude:

You show appreciation and return kindness to those you work with.

Perks

Competitive salary.

Competitive annual bonus targets.

*401k with dollar for dollar match, up to 6% of eligible earnings (base, bonus). Plus additional company contribution.

RSU grants (Long Term Incentives) for approved roles.

Comprehensive medical, dental, vision and life insurance.

*17 paid holidays per year, including 3 floating holidays.

*Annual Paid Time Off (PTO), with separate sick days

*12 weeks paid Parental Leave

*Caregiver Leave

*Adoption and Surrogacy Assistance Plan

Flexible workplace accommodations.

Free gym membership for those in our Irvine, CA WeWork office.

We celebrate our wins with opportunities to attend Lakers, Knicks, Anaheim Ducks, Anaheim Angels and NY Rangers games.

Opportunities to attend concerts, festivals and other live entertainment events in recognition of delivering great work.

Attend AWS Re:Invent in person (Las Vegas) or virtually each year.

Tuition reimbursement.

Attend a tech or marketing conference of your choice each year.

A MacBook Pro and accompanying hardware to do great work.

A modern productivity toolset to get work done: Slack, Miro, Loom, Lucid, Google Docs, Atlassian and more.

Generous discounts on SkinMedica skin care products.

Discounted aesthetic treatment days multiple times a year.

$600 worth of Alle benefits each year to use towards aesthetic treatments and products.

Eligible for donation matching to over 1.5 million nonprofit organizations.

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