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Marketing Manager
3 months ago
Job Description
Job Description
ABOUT THE ORGANIZATION:
The Arizona Commerce Authority (ACA) is the state's leading economic development organization with a streamlined mission to grow and strengthen Arizona’s economy. The ACA uses a three-pronged approach to advance the overall economy: recruit, grow, create – recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries.
ABOUT THE ROLE:
Our
Marketing Manager
is primarily responsible for developing marketing materials to support the attraction and expansion efforts of the ACA. As a member of the Marketing & Communications team, this position requires both a marketing and project management set of skills. A strong attention to detail and premier communications skills are vital to the success of this role. This individual will work on a variety of marketing project types, with a large percentage of time spent managing competitive project proposals and pitches, working closely with the ACA’s business development team as a sales enablement partner.
The position serves as liaison between the Marketing & Communications team and other divisions within the organization, often gathering key information from many other ACA departments and community stakeholders. The Marketing Manager will coordinate and develop new process improvements to enhance and streamline initiatives between divisions and different project types. This individual is responsible for managing multiple projects simultaneously while meeting milestone deadlines for each individual initiative or project.
This is a hybrid position (3-5 onsite/location days per week) located in Phoenix, AZ.
PRIMARY RESPONSIBILITIES:
Collaborate with internal and external agency teams to support requests related to sales enablement activities such as proposals, brochures, one-sheets, PPT presentations, and other collateral.
Project manage deliverables and deadlines to multiple stakeholders by planning, setting milestones, and coordinating all aspects of the proposal initiative response in advance of the due date.
Maintain and evolve standard operating procedures.
Oversee the writing and development of engaging content for various platforms and collateral materials, ensuring consistency in messaging and tone.
Demonstrate key understanding of marketing goals and objectives, adhering to the marketing project strategy from start to completion.
Grow and maintain resources pertinent to ACA’s proposal workflow, including detailed playbooks, workflow, standard work documentation, key corporate information, and tailored content.
Work closely with internal subject matter experts (SMEs), including other members of the Marketing and Communications team and others, to establish a strong awareness of proposal resources and a clearly defined process / responsibility breakdown.
Ensure strict proposal compliance.
Coordinate proposal development, printing, submission and delivery, accounting for any specific requirements.
Maintain, update, and follow proofing checklist.
Create, update, and manage visual timelines and schedules leveraging project management software or tools, including Gannt charts and more.
Update industry and trade sections of the website through Umbraco CMS system.
Contribute to a creative and collaborative team environment.
COMPETENCY, EDUCATIONAL & EXPERIENCE REQUIREMENTS:
Bachelor’s degree in marketing, communications, journalism, or a related field of study.
Minimum five (5) years industry-related experience with primary responsibility for marketing project management; experience must include project management for a brand, creative, or sales or marketing team.
Strong knowledge of various content platforms including Pardot, Umbraco, LinkedIn, Twitter, Facebook, Instagram, and YouTube.
Proven familiarity with project management software tools, methodologies, and project management best practices.
Successful record of managing multiple projects with demonstrated ability to work independently in rapidly changing environments.
Proven ability to communicate, influence, establish trust, and demonstrate results with multiple stakeholder groups will be critical to success for this position.
Excellent verbal and interpersonal communication skills; highly collaborative team approach to work.
Proven writing skills with ability to recognize and adopt different styles and tones and compose highly effective communications.
Proficiency with MS Office suite, including PowerPoint, and web-based technologies.
Dynamic comprehension, organization, and prioritization skills.
Solid time management and multitasking skills, with the ability to manage various competing deadlines.
HIGHLY PREFERRED SKILLS, ABILITIES & QUALIFICATIONS:
Advertising, marketing or PR agency experience
Umbraco CMS knowledge is a plus
Ability to effectively cope with change, can shift gears comfortably, can decide and act without having the total picture, comfortably handles risk and uncertainty.
Able to manage internal customer relationships by relaying information and ideas through multiple-media formats in a clear, concise, and compelling manner.
Exhibits great attention to detail and accuracy.
Proven ability to communicate, influence, establish trust, and demonstrate results with multiple stakeholder groups will be critical to success for this position.
Able to understand difference audience segments and adopt the mindsets of different users interacting with a particular channel or piece of content.
High tolerance for ambiguity, a service orientation, and a high level of humility for successful assimilation in our highly collaborative, entrepreneurial culture.
Experience with high-growth business environments including ability to roll-up sleeves and dig into the details of the work.
Strong client service skills: ability to work well with individuals across diverse teams and cultures.
Company Description The Arizona Commerce Authority (ACA) is the state's leading economic development organization with a streamlined mission to grow and strengthen Arizona’s economy. The ACA uses a three-pronged approach to advance the overall economy: recruit, grow, create – recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries.
The ACA is overseen by a public-private sector board composed of Arizona leaders in business and policy. The board is chaired by Arizona Governor Katie Hobbs. Joining her on the board is a group of prestigious private-sector business leaders, elected officials and university presidents.
The ACA’s executive management team drives the organization’s day-to-day operations, ensuring it maintains focus on the recruitment of quality companies and jobs to the state of Arizona. This team brings together the best and brightest in economic development, management and communications.
Company Description
The Arizona Commerce Authority (ACA) is the state's leading economic development organization with a streamlined mission to grow and strengthen Arizona’s economy. The ACA uses a three-pronged approach to advance the overall economy: recruit, grow, create – recruit out-of-state companies to expand their operations in Arizona; work with existing companies to grow their business in Arizona and beyond; and partner with entrepreneurs and companies large and small to create new jobs and businesses in targeted industries.\r\rThe ACA is overseen by a public-private sector board composed of Arizona leaders in business and policy. The board is chaired by Arizona Governor Katie Hobbs. Joining her on the board is a group of prestigious private-sector business leaders, elected officials and university presidents.\r\rThe ACA’s executive management team drives the organization’s day-to-day operations, ensuring it maintains focus on the recruitment of quality companies and jobs to the state of Arizona. This team brings together the best and brightest in economic development, management and communications.
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