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Retail Media Manager

2 months ago

Kennedy Space Center, United States Zesty Paws Full time
A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind - to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That's why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

Reporting to the Head of DTC, the Retail Media Manager will demonstrate the ability to report and optimize marketing campaigns within Criteo, Citrus, Instacart, Walmart and other retail media networks. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.

Duties and responsibilities
  • Plan and execute retail media search and display campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing
  • Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our goals.
  • Manage agency relationship and ensure flawless execution of agreed upon strategy and goals.
  • Implement comprehensive e-retail strategies to achieve sales targets and business objectives.
  • Able to articulate data strategy and deliver recommendations regarding unique targeting opportunities
  • Collaborate across our retail teams to solve, improve, build skills and develop thought leadership and best practices
  • Optimize product listings, pricing, and promotions to maximize online sales and profitability.
  • Drive conversion rate optimization (CRO) initiatives to improve the customer journey and increase sales.
  • Collaborate with the marketing team to develop and execute digital campaigns and promotions.
Desired Skills and Experience
  • 5+ years of experience in e-retail management or a similar role within the digital commerce industry,
  • SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience,
  • Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis.
  • Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail Media.
  • Strong understanding of e-commerce platforms, digital marketing strategies, and analytics tools.

This position will be hybrid in Orlando, FL or remote with up to 15% travel.

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We're not looking for candidates who are "culture fits." We're looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.

In addition to federal law requirements, we comply with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know