Marketing Lead

1 week ago


Boulder, United States 24 Seven Talent Full time

One of our consumer goods clients is looking for a VP/Director of Marketing to join their team for an exciting all-new position playing a key role in driving brand awareness, engagement, and sales.

The VP/Director of Marketing will be at the forefront of the brand's go-to-market strategies, integrated campaigns, and customer acquisition efforts, including influencer marketing.

This VP/Director of Marketing must be a self-started, comfortable working in a startup like culture/environment, and eager to collaborate with cross-functional teams to create and executive innovative marketing strategies that resonate with the brand's target customers.

Ideal VP/Director of Marketing candidates will have:- Bachelor's degree in Marketing, Business, or a related field.- Minimum of 8 years of experience in marketing, with a focus on digital marketing and campaign management.- Proven track record of designing and executing successful marketing campaigns.- Strong understanding of consumer behavior and experience with customer acquisition strategies.- Excellent analytical, organizational, and project management skills.- Strong communication and interpersonal skills, with the ability to work effectively across teams and with external partners.

Job Responsibilities:- Design and implement integrated marketing campaigns across digital, social, and traditional media channels to achieve business objectives.- Drive consumer acquisition through targeted marketing efforts, including social media advertising, and influencer partnerships.- Collaborate with the VP/Director of Brand to ensure alignment between marketing campaigns and the overall brand strategy.- Lead the development and execution of go-to-market strategies for new product launches and brand initiatives.- Analyze campaign performance and consumer insights to optimize marketing efforts and drive continuous improvement.- Manage relationships with external agencies and partners to ensure high-quality and cost-effective marketing solutions.

*Hybrid onsite required (2 days/week) #J-18808-Ljbffr


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