Marketing Lead, Retention and Loyalty

1 week ago

Boulder, Colorado, United States Mediabistro Full time
Company Summary

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building Americas First Smart Network.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

Department Summary

Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, well emerge as the nations fourth facilities-based wireless carrier and a disruptive force in the market at large.

Job Duties and Responsibilities

Dish Wireless is seeking a Marketing LeadVAS to join the dynamic Customer Communications and Owned Channel Marketing team. In this role, you will play a pivotal part in elevating customer value and retention by implementing strategic initiatives for our Value Added Services (VAS) throughout the customer lifecycle, ultimately enhancing the customer journey and user experience. As a Marketing Lead on the team, you will be at the forefront of developing impactful customer communications aimed at boosting engagement, driving sales, and fostering retention across the entire customer lifecycle. Your primary responsibilities will include managing the creative development of different campaigns for our Value Added Services especially focused on email and SMS, developing creative testing strategies for continuous improvement of customer engagement and retention, and driving our messaging strategy for all our VAS programs. Join us in this exciting opportunity to shape and influence customer interactions and contribute to the ongoing success of DISH Wireless. If you are a passionate marketer driven by putting the customer experience first, we invite you to be a key player on our team.

Key Responsibilities:

  • Develop engaging email and SMS campaigns to support customer loyalty and business objectives
  • Serve as a subject matter expert for Value Added Services communications
  • Manage creative development of different campaigns for our VAS offerings, briefing creative teams on needs, providing and seeking feedback, and shepherding campaigns from inception to deployment
  • Spearhead development of creative tests seeking continuous improvement to customer engagement
  • Collaborate within the Retail Wireless Marketing team and across multiple teams including Creative, Web, and Sales to develop campaigns
  • Act with a sense of urgency to ensure that campaigns are developed and executed accurately and on schedule
Skills, Experience and Requirements

Education and Experience:

  • A minimum of 3-4 years of experience in marketing and a bachelors degree required
  • Prior experience of Customer retention/loyalty preferred
  • Experience designing email and SMS campaigns is a plus
  • Experience project managing creative development and testing preferred

Skills and Qualifications:

  • Passion for the customer
  • Desire to win the business every single day
  • Creative mindset
  • Experience designing email and SMS campaigns is a plus
  • Experience project managing creative development and testing preferred
  • Demonstrated ability to think creatively, strategically, and quickly and to learn and act swiftly
  • Strong interpersonal skills that encourage team partnership and promote enthusiasm
  • Proven experience working directly with different teams with excellent attention to detail, creativity, motivation, and communication skills
  • Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing environment, and demonstrate a sense of urgency
  • Ability to facilitate a project with multiple steps from conception to delivery
Salary Ranges

Compensation: $72,350.00/Year - $103,400.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

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