Director, Segment Marketing

2 weeks ago

St Petersburg, United States Zelis Healthcare Full time

The primary responsibility of the Segment Marketing Director is to build and execute Account Based Marketing (ABM) plans for the Regional Health Plan segment that follows a path from account selection/prioritization, contact/persona identification, and nurturing, through to conversion. To enable the ABM plans, you will build and curate content, in partnership with product marketing and the internal content development team, that shows understanding of the audience's specific needs and requirements. This content will be a combination of thought leadership and product information to enable sales and digital marketing engagement. Strategically, you will collaborate with sales and product marketing to identify and create any unique personas or competitive positioning required for the segment. Additionally, this collaboration will define program goals and objectives for demand creation, pipeline acceleration, and awareness. Tactically, you will collaborate with performance marketing to identify and execute activities that will fulfill program objectives and with marketing analytics to share impact results with the business.

This role reports to the VP, Segment Marketing and works across Zelis' business units to frame our product portfolio and develop content specific to the regional health plan audience. It's vital to have or develop a deep understanding of the regional health plan audience by reviewing secondary market research, talking to sales leaders and industry analysts, attending industry conferences etc. An example of experience that would prepare you for this opportunity is an industry marketing manager position in a technology company, where you outlined specific use cases for a vertical segment. It is preferred that you have healthcare industry/healthcare payer experience, and a background with technology enabled B2B enterprise solutions is also helpful.

Other key factors for your success include the ability to lead initiatives across a matrixed organization, uncover and communicate new insights, and a proven ability to prioritize and manage complex and innovative projects.

YOU WILL:

  • Be a strategic partner to sales. Collaborate with the regional health plan sales team to develop the ABM strategy.
  • Collaborate with product marketing on upstream strategic aspects of the marketing plan to define competitive positioning, personas, value propositions, and messages for your segment.
  • Collaborate with performance marketing to align on campaign objectives, timeline, and tactics to drive awareness, interest, and demand in the marketplace.
  • Drive creation of segment specific content for use in demand programs and sales engagements, outlining the topic and guiding internal and external resources in creation of assets.
  • Conceptualize and scope thought leadership content, identifying key themes and working with subject matter experts and internal/external resources to develop long-form content that positions Zelis as a leader with your segment.
  • Be an effective writer - able craft key messages, develop a thesis, organize an outline, and guide staff writers and creative teams in producing market facing documents and presentations.
  • Be comfortable scoping, managing, and communicating results of research projects to generate key insights into the business and market. Monitor and track secondary research reports for key insights and market understanding relative to trends and competition.

ABOUT YOU:

  • 7+ years of successful and progressive work experience in B2B marketing with Account Based Marketing experience.
  • B2B Industry or segment marketing experience preferred; healthcare industry experience preferred; experience marketing to healthcare payers preferred; product marketing experience a plus; experience in B2B technology or professional services marketing a plus
  • Strong collaboration, relationship-building and influencer skills to build cross-functional partnerships in a matrixed environment
  • Experience in translating insights and strategies into effective marketing tactics
  • Strong written and verbal communication skills to help articulate customer and business needs
  • Critical thinker capable of producing applied insights and problem-solving
  • Self-starter and quick learner with the desire to learn new tools and techniques
  • Agile, able to deliver high-quality results under tight timelines
  • Ability to travel as needed, not exceeding 20%

EDUCATION:

  • Bachelor's degree required; MBA or Master's preferred

As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.

Commitment to Diversity, Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.

Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com

SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.

  • Director, Integrated Marketing

    3 weeks ago

    St. Petersburg, United States Raymond James Full time

    Director, Integrated Marketing - RJIM-2401956 Description Job Summary With a high level of autonomy, the Director of Integrated Marketing spearheads the development of comprehensive marketing strategies and action plans aimed at achieving business and marketing objectives. This influential role involves crafting strategic marketing plans and...

  • Director of Marketing

    3 weeks ago

    St Petersburg, United States Marriott Full time

    Marriott Director of Marketing St Petersburg , Florida Apply Now Location The Vinoy Resort & Golf Club Autograph Collection, 501 5th Avenue NE, St Petersburg, Florida, United States Schedule Full-Time Located Remotely? N Relocation? N Position Type Management JOB SUMMARY Directs the development, production and implementation of all marketing strategies and...

  • Director of Marketing

    2 weeks ago

    St Petersburg, United States Marriott International Inc Full time

    Job Number 24067421 Job Category Sales & Marketing Location The Vinoy Resort & Golf Club Autograph Collection, 501 5th Avenue NE, St Petersburg, Florida, United States VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? N Position Type Management JOB SUMMARY Directs the development, production and implementation of all marketing strategies and...

  • Director of Marketing

    4 weeks ago

    St Petersburg, United States Marriott International Inc Full time

    Job DescriptionJOB SUMMARY Directs the development, production and implementation of all marketing strategies and related projects associated with the property's revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing...

  • Director of Marketing

    1 week ago

    St Petersburg, United States Marriott International Inc Full time

    Job Number 24111136 Job Category Sales & Marketing Location The Vinoy Resort & Golf Club Autograph Collection, 501 5th Avenue NE, St Petersburg, Florida, United States VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? N Position Type Management JOB SUMMARY Directs the development, production and implementation of all marketing strategies and...

  • Director of Marketing

    6 days ago

    St Petersburg, United States Marriott International Full time

    Job Number 24111136Job Category Sales & MarketingLocation The Vinoy Resort & Golf Club Autograph Collection, 501 5th Avenue NE, St Petersburg, Florida, United States VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYDirects the development, production and implementation of all marketing strategies and related...

  • Director of Digital Marketing-RJIM

    3 weeks ago

    St. Petersburg, United States Mediabistro Full time

    Raymond James Financial, Inc. Director of Digital Marketing-RJIM St. Petersburg , Florida Apply Now Under limited administrative direction and with a high level of autonomy, the Director of Digital Experience utilizes the knowledge and skills acquired through education and experience to lead our digital marketing strategy and execution....

  • Market Segment Manager

    1 month ago

    St. Louis, United States Critical Fit Recruiting Full time

    Market Segment Manager - DoD Electronics - REMOTEDESCRIPTION:The Market Segment Manager-Defense Electronics will define, communicate and drive the successful execution of the business strategy and plan for the Defense and Aerospace Market Segment.RESPONSIBILITIES:Develop and drive execution of a worldwide business plan consistent with overall strategic...

  • Director, Integrated Marketing

    3 days ago

    St Petersburg, United States Raymond James Financial Incorporated Full time

    Job Summary With a high level of autonomy, the Director of Integrated Marketing spearheads the development of comprehensive marketing strategies and action plans aimed at achieving business and marketing objectives. This influential role involves crafting strategic marketing plans and campaigns for priority products and market themes, focusing on both growth...

  • Director, Integrated Marketing

    3 weeks ago

    St Petersburg, United States Raymond James Financial Incorporated Full time

    Job Summary With a high level of autonomy, the Director of Integrated Marketing spearheads the development of comprehensive marketing strategies and action plans aimed at achieving business and marketing objectives. This influential role involves crafting strategic marketing plans and campaigns for priority products and market themes, focusing on both growth...

  • Director of Digital Marketing-RJIM

    3 weeks ago

    St Petersburg, United States Raymond James Financial Incorporated Full time

    Job Summary Under limited administrative direction and with a high level of autonomy, the Director of Digital Experience utilizes the knowledge and skills acquired through education and experience to lead our digital marketing strategy and execution. Responsibilities include developing and executing comprehensive digital marketing strategies to drive client...

  • Director, Software Engineering

    4 weeks ago

    St Petersburg, United States Kobie Marketing Full time

    Why you will love working for a National Top Workplace We are a global leader in loyalty marketing. We work with some of the most well-known brands in the world to deliver market-leading, end-to-end loyalty solutions to enable customer experiences.Witha strategy-led, technology-enabled approach, we are consistently named an industry leader by Forrester. The...

  • Director of Digital Marketing-RJIM

    1 week ago

    St Petersburg, United States Raymond James Financial Services Full time

    Description Job Summary Under limited administrative direction and with a high level of autonomy, the Director of Digital Experience utilizes the knowledge and skills acquired through education and experience to lead our digital marketing strategy and execution. Responsibilities include developing and executing comprehensive digital marketing strategies to...

  • Marketing Director

    5 days ago

    St Petersburg, United States Fast Growing Window Company Full time

    Job Description Job Description Company: Fast Growing Window Company selling and installing energy efficient and hurricane impact windows and doors in numerous regional areas throughout the US. Candidate MUST Have experience designing, coordinating and managing all Advertising and Marketing Including digital marketing campaigns heavily focused on lead...

  • Director, Software Engineering

    4 weeks ago

    St. Petersburg, United States Kobie Marketing, Inc Full time

    Why you will love working for a National Top Workplace We are a global leader in loyalty marketing.    We work with some of the most well-known brands in the world to deliver market-leading, end-to-end loyalty solutions to enable customer experiences. With a strategy-led, technology-enabled approach, we are consistently named an industry leader...

  • Director, Field Marketing

    1 month ago

    St Petersburg, United States Dayforce Full time

    Location: Work is what you do, not where you go. For this role, we are open to remote work About the Opportunity The mission of Field Marketing at Dayforce is to strategically support the prospect and customer go-to-market teams at a regional level through in-person and virtual interactions (quality vs. quantity). Additionally, the Field Marketing team...

  • Director, Integrated Marketing

    2 weeks ago

    Saint Petersburg, United States Raymond James Financial, Inc. Full time

    Director, Integrated Marketing - RJIM-2401956DescriptionJob SummaryWith a high level of autonomy, the Director of Integrated Marketing spearheads the development of comprehensive marketing strategies and action plans aimed at achieving business and marketing objectives. This influential role involves crafting strategic marketing plans and campaigns for...

  • Director, Integrated Marketing

    3 weeks ago

    Saint Petersburg, United States Raymond James Financial, Inc. Full time

    **Director, Integrated Marketing - RJIM**-**2401956** **Description** **Job Summary** With a high level of autonomy, the Director of Integrated Marketing spearheads the development of comprehensive marketing strategies and action plans aimed at achieving business and marketing objectives. This influential role involves crafting strategic marketing plans...

  • Director of Sales and Marketing

    2 weeks ago

    St Helena, United States HYATT Hotels Full time

    If you're looking for a career with Apple Leisure Group, please click here to view job postings. If you're looking for a career with our Inclusive Collection, please click here to view job postings. "Our leaders have always encouraged us to try new approaches and learn by experimentation. The biggest learning through this was that persistence and calculated...

  • Director of Marketing

    1 month ago

    East Petersburg, United States Warfel Construction Full time

    Warfel Construction Company is widely regarded among the industry for its efforts in sustainable building practices, ethical standards, and providing innovation construction solutions. Warfel’s mission is to develop Clients for Life by striving to understand the goals of our clients intimately, promoting collaborative teamwork, and delivering projects in...