Enterprise Growth/Digital Marketing Manager

3 weeks ago

Houston, United States Mimica Full time

What we are building

Mimica's mission is to accelerate the discovery and deployment of automation with AI.

Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates blueprints for automation. Today, it supports RPA teams, that build software bots for repetitive computer tasks such as data entry, form completion and claim processing. Alongside creating process maps for automation, we've introduced Miner, which helps enterprises identify and prioritize automation opportunities.

Your mission

As our Growth Marketing Manager, you will work closely with our CEO and Go-To-Market (GTM) team to accelerate pipeline and revenue growth through a wide range of strategic initiatives and activities. Your primary focus will be on building our demand generation engine, nurturing leads and supporting sales in turning prospects into long-term customers. This will involve leveraging a mix of inbound and outbound tactics such as email campaigns, lifecycle content marketing, events, social media, and SEO.

Part of your day-to-day

  • Implementing demand generation strategies and developing materials tailored to key verticals, ensuring the messaging resonates and fuels conversion across the buyer journey.
  • Developing and executing nurture campaigns focused on relevant personas using email, retargeting and other relevant channels.
  • Measuring, analyzing, and seeking ways to maximize the impact of marketing initiatives on pipeline growth, revenue, and sales cycle acceleration.
  • Optimizing our landing pages and using SEO tools to improve discoverability and lead capture.
  • Creating and distributing impactful content across various channels (paid, organic, owned, web) to support deal closures, retention and upselling opportunities.
  • Planning and overseeing the execution of events, webinars, trade shows and sponsorships managing logistics, vendors and post-event evaluation.
  • Forging and maintaining relationships with key industry players, publications such as Gartner, and relevant associations.
  • Collaborating with Product Marketing to launch targeted campaigns that effectively introduce new features and products to the market.

What you will bring

  • Background in demand generation and/or digital marketing roles within the B2B software/SaaS space.
  • A deep understanding of high-touch enterprise sales strategies and tactics.
  • Demonstrated success in delivering multichannel marketing campaigns that meet or exceed pipeline and revenue goals.
  • Strong analytical skills, capable of leveraging data to drive decision-making and optimize conversion rates and ROI.
  • Proficiency with CRM systems, marketing automation software, and tools like Salesforce, HubSpot, Google Analytics, and SEMrush.
  • Superior communication and writing skills; adept at influencing decision-makers at various levels within an organization and clearly conveying complex ideas and data.
  • A desire to work both at a strategic level and tacticallyrolling up your sleeves to execute day-to-day tasks.

Bonus

  • Knowledge of automation/RPA, process mining, or related markets.
  • A knack for creative storytelling and crafting compelling content.
  • Experience in building brand presence and engaging with enterprise-level audiences, especially through events and platforms like LinkedIn.
  • Experience working within a high-growth startup environment delivering value quickly and iteratively with limited resources.

Wed love to hear from you, even if you feel you dont quite have all of the above.

Location

This is a fully remote position. You can be based anywhere in the USA (ideally East Coast).

  • Content Marketing Intern

    4 weeks ago

    Houston, United States Wise Growth Marketing LLC Full time

    Job DescriptionJob DescriptionAbout Us: At Wise Growth Marketing, we're not just another digital marketing agency. We're a tech-forward powerhouse dedicated to driving success for B2B professional service firms. Our mission? To revolutionize the digital landscape, one client at a time.The Opportunity: Are you a budding marketer with a passion for...

  • Content Marketing Intern

    2 weeks ago

    Houston, United States Wise Growth Marketing LLC Full time

    Job DescriptionJob DescriptionAbout Us: At Wise Growth Marketing, we're not just another digital marketing agency. We're a tech-forward powerhouse dedicated to driving success for B2B professional service firms. Our mission? To revolutionize the digital landscape, one client at a time.The Opportunity: Are you a budding marketer with a passion for...

  • Content Marketing Intern

    7 days ago

    Houston, United States Wise Growth Marketing LLC Full time

    Job DescriptionJob DescriptionAbout Us: At Wise Growth Marketing, we're not just another digital marketing agency. We're a tech-forward powerhouse dedicated to driving success for B2B professional service firms. Our mission? To revolutionize the digital landscape, one client at a time.The Opportunity: Are you a budding marketer with a passion for...

  • Content Marketing Intern

    1 week ago

    Houston, United States Wise Growth Marketing LLC Full time

    Job DescriptionJob DescriptionAbout Us: At Wise Growth Marketing, we're not just another digital marketing agency. We're a tech-forward powerhouse dedicated to driving success for B2B professional service firms. Our mission? To revolutionize the digital landscape, one client at a time.The Opportunity: Are you a budding marketer with a passion for...

  • Team Lead, Digital Marketing

    2 months ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionAs a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and...

  • Team Lead, Digital Marketing

    4 weeks ago

    Houston, United States TopSpot Internet Marketing Full time

    As a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer...

  • Team Lead, Digital Marketing

    2 months ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionAs a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and...

  • Team Lead, Digital Marketing

    1 week ago

    Houston, United States TopSpot Internet Marketing Full time

    As a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer...

  • Team Lead, Digital Marketing

    1 week ago

    Houston, United States TopSpot Internet Marketing Full time

    Job DescriptionJob DescriptionAs a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and...

  • Team Lead, Digital Marketing

    4 days ago

    Houston, United States TopSpot Internet Marketing Full time

    As a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer...

  • Director, Content

    1 week ago

    Houston, United States Direct Digital Holdings Full time

    **Brand**:Direct Digital Holdings **Job Title**:Director, Content & Digital Services **Job Type**:Full-Time **Location**:Houston (Hybrid) **Company Details** **Direct Digital Holdings** (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its three brands in the Digital...

  • Digital Marketing Manager

    1 month ago

    Houston, United States Hexagroup Full time

    Company DescriptionHexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are seeking a Digital Marketing Manager to play a crucial role in our dynamic and client-focused team. We are committed to achieving outstanding results for our clients and maintaining strong relationships. If you are a driven marketing...

  • Digital Marketing Manager

    4 weeks ago

    Houston, United States Hexagroup Full time

    Company Description HexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are seeking a Digital Marketing Manager to play a crucial role in our dynamic and client-focused team. We are committed to achieving outstanding results for our clients and maintaining strong relationships. If you are a driven marketing...

  • Director, Content

    4 weeks ago

    Houston, United States Direct Digital Holdings Full time

    Job DescriptionJob DescriptionBrand: Direct Digital HoldingsJob Title: Director, Content & Digital Services Job Type: Full-Time Location: Houston (Hybrid)Company Details Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its three brands in the Digital...

  • Director, Content

    2 weeks ago

    Houston, United States Direct Digital Holdings Full time

    Job DescriptionJob DescriptionBrand: Direct Digital HoldingsJob Title: Director, Content & Digital Services Job Type: Full-Time Location: Houston (Hybrid)Company Details Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its three brands in the Digital...

  • Director, Content

    1 week ago

    Houston, United States Direct Digital Holdings Full time

    Job DescriptionJob DescriptionBrand: Direct Digital HoldingsJob Title: Director, Content & Digital Services Job Type: Full-Time Location: Houston (Hybrid)Company Details Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its three brands in the Digital...

  • Digital Marketing Manager

    1 week ago

    Houston, United States Next Level Payroll, Inc. Full time

    Key Responsibilities: 1. Website Management: - Oversee the development and maintenance of our company website to ensure optimal performance, user experience, and functionality. - Implement strategies to improve website traffic, engagement, and conversion rates. 2. SEO and SEM: - Develop and execute effective SEO and SEM strategies to increase organic...

  • Sr. Digital Marketing Manager

    1 week ago

    Houston, United States Allied Outdoor Solutions Full time

    Company Overview: Allied Outdoor Solutions is the leading Texas builder of outdoor living projects, specializing in designing and building custom decks, patios, and outdoor kitchens. With a strong commitment to craftsmanship and customer satisfaction, Allied Outdoor Solutions has established a solid reputation in the industry and has completed over 20,000...

  • Analytics Manager

    2 weeks ago

    Houston, United States Forthea - Digital Marketing Agency Full time

    Besides being good at what they do, ideal candidates will have an outstanding attitude, aptitude, analytical and organizational skills. Moreover, they will appreciate the camaraderie and experience that comes when working in a smart, growing business and fun industry.ResponsibilitiesRequirements design and implement web analytics solutions for our clients...

  • Analytics Manager

    2 weeks ago

    Houston, United States Forthea - Digital Marketing Agency Full time

    Besides being good at what they do, ideal candidates will have an outstanding attitude, aptitude, analytical and organizational skills. Moreover, they will appreciate the camaraderie and experience that comes when working in a smart, growing business and fun industry.ResponsibilitiesRequirements design and implement web analytics solutions for our clients...