Enterprise Growth/Digital Marketing Manager

3 weeks ago

Houston, United States Mimica Full time

What we are building

Mimica's mission is to accelerate the discovery and deployment of automation with AI.

Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates blueprints for automation. Today, it supports RPA teams, that build software bots for repetitive computer tasks such as data entry, form completion and claim processing. Alongside creating process maps for automation, we've introduced Miner, which helps enterprises identify and prioritize automation opportunities.

Your mission

As our Growth Marketing Manager, you will work closely with our CEO and Go-To-Market (GTM) team to accelerate pipeline and revenue growth through a wide range of strategic initiatives and activities. Your primary focus will be on building our demand generation engine, nurturing leads and supporting sales in turning prospects into long-term customers. This will involve leveraging a mix of inbound and outbound tactics such as email campaigns, lifecycle content marketing, events, social media, and SEO.

Part of your day-to-day

  • Implementing demand generation strategies and developing materials tailored to key verticals, ensuring the messaging resonates and fuels conversion across the buyer journey.
  • Developing and executing nurture campaigns focused on relevant personas using email, retargeting and other relevant channels.
  • Measuring, analyzing, and seeking ways to maximize the impact of marketing initiatives on pipeline growth, revenue, and sales cycle acceleration.
  • Optimizing our landing pages and using SEO tools to improve discoverability and lead capture.
  • Creating and distributing impactful content across various channels (paid, organic, owned, web) to support deal closures, retention and upselling opportunities.
  • Planning and overseeing the execution of events, webinars, trade shows and sponsorships managing logistics, vendors and post-event evaluation.
  • Forging and maintaining relationships with key industry players, publications such as Gartner, and relevant associations.
  • Collaborating with Product Marketing to launch targeted campaigns that effectively introduce new features and products to the market.

What you will bring

  • Background in demand generation and/or digital marketing roles within the B2B software/SaaS space.
  • A deep understanding of high-touch enterprise sales strategies and tactics.
  • Demonstrated success in delivering multichannel marketing campaigns that meet or exceed pipeline and revenue goals.
  • Strong analytical skills, capable of leveraging data to drive decision-making and optimize conversion rates and ROI.
  • Proficiency with CRM systems, marketing automation software, and tools like Salesforce, HubSpot, Google Analytics, and SEMrush.
  • Superior communication and writing skills; adept at influencing decision-makers at various levels within an organization and clearly conveying complex ideas and data.
  • A desire to work both at a strategic level and tacticallyrolling up your sleeves to execute day-to-day tasks.

Bonus

  • Knowledge of automation/RPA, process mining, or related markets.
  • A knack for creative storytelling and crafting compelling content.
  • Experience in building brand presence and engaging with enterprise-level audiences, especially through events and platforms like LinkedIn.
  • Experience working within a high-growth startup environment delivering value quickly and iteratively with limited resources.

Wed love to hear from you, even if you feel you dont quite have all of the above.

Location

This is a fully remote position. You can be based anywhere in the USA (ideally East Coast).

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