Senior Product Marketing Manager

2 weeks ago

Columbia, United States Tenable Full time

Your Role: Tenable is seeking a talented and dynamic product marketing professional to help extend the company’s leadership in the cloud cybersecurity market. In this role, you will draw on your creativity and marketing expertise to bolster Tenable’s practitioner, consultant and enterprise communities. You will establish, nurture and help monetize these communities as they mature and adopt our enterprise platform over time. You will analyze customer needs, market trends, and competitor strategies to develop market insight, influence our product roadmap, and create messaging, content and go-to-market guidance. You will also contribute to PR and analyst relations, and guide and participate in demand generation and enablement programs. Collaborating with sales, marketing, sales enablement, product management, and executive management, you will play an active role in shaping Tenable’s cloud security solution, marketing campaigns, and go-to-market strategy. Your Opportunity: Lead new product and solution launches

Contribute to product marketing strategy and messaging, and help maintain technical accuracy of marketing messages

Develop and nurture user communities via social, in-product, and direct marketing relationships

Design new and innovative go-to-market strategies, including e-commerce/storefront and ‘freemium’ offers

Develop buyer personas specific to transactional direct and channel-centric business models

Identify and deliver thought leadership leveraging Tenable Research insights to drive brand awareness and demand generation

Create compelling content for sales collateral, blog posts, website, channel offers, and related activities

Actively participate in analyst relations and public relations initiatives

Participate in webcasts, podcasts, events and other demand generation activities

Guide and contribute to sales and partner enablement

Work with customers and partners to understand their needs and illustrate product capabilities and value

What You'll Need: Bachelor’s degree or equivalent work experience required

5+ years of high tech product marketing or similar experience; 8+ years of total career experience

Your written and oral communications skills are superb, and you can explain complex concepts clearly for a variety of audiences

You are able to successfully build relationships and collaborate with geographically dispersed teams

You have the ability to blend strategic thinking with creative execution

You possess excellent organizational skills and strong follow-through

You thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high

Your inherent drive and self-starter attitude motivate you to achieve dramatic success

Experience partnering with fast-paced, research-based teams

Must have the ability to travel (primarily domestic) up to 20% of time

And Ideally: Hands-on experience working with Tenable products

Experience in the cloud security industry

#LI-MD2 #LI-Remote

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