Senior Director of Marketing

1 month ago

Columbia, United States AOB Products Company Full time
Job DescriptionJob DescriptionWHO WE ARE: We work where we play Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

Position Overview:

American Outdoor Brands (AOB) was forged in innovation and the desire to build brands and produce high quality products that support the everyday shooter, hunter, defender, and outdoorsman. AOB is known for its leading marketing strategies and campaigns and is looking to hire a Senior Director over the entire AOB Marketing department. The Senior Director of Marketing leads the strategic vision and execution of all marketing initiatives, including all creative deliverables. As the key leader of the marketing department, you will help shape the identity of our brands, driving awareness and supporting consumer pull-through of our products and product lines, oversight of the generation of all visual content and assets as well as marketing campaigns, and ensuring consistency across all communication channels. With a focus on innovation and market insights, you will play a critical role in supporting our overall organizational goals.

Essential Duties and Responsibilities:

  • Oversight of Marketing:
    1. Foster a collaborative and creative work environment, with continuous focus on supporting key company initiatives
    2. Ensure standard processes, procedures, and workflows are well developed, documented, and implemented across all areas of the Marketing department
    3. Oversight of the creative leadership team, ensuring the development of compelling and on-brand visual assets, including graphics, videos, and other creative materials that resonate with the target consumer and/or customer
    4. Provide guidance and support in curating custom merchandising solutions and strategies that align with our marketing strategies and market trends, ultimately in support of the companies go-to-market (GTM) strategies and pull-through initiatives
  • Oversight of Marketing campaign management:
    1. Accountable for the planning, execution, and optimization of micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through
    2. Accountable for the planning and execution of all new product launch plans from the initial kick-off stage to roll-out, including creative assets
    3. Accountable for maintaining all of our brands’ positioning and guidelines
    4. Establish key performance indicators (KPIs) and regularly analyze marketing campaigns as well as the overall campaign performance
    5. Use data-driven insights and behavioral marketing to refine strategies and improve campaign effectiveness
  • Strategic planning:
    1. Develop and implement comprehensive marketing strategies aligned with the overall organizational needs and goals
    2. Continuously conduct market research to identify trends, opportunities, and competitive threats across all brands
    3. Accountable for the creation and oversight of the brands’ short-term and long-term marketing plans
  • Oversight of budgeting and resource allocation:
    1. Ownership and oversight of the overall marketing budget, including responsibility for brand budget allocations based on strategic priorities and overall business need and goals
    2. Accountable for the allocation of resources dynamically across various brands and/or marketing initiatives
  • Oversight of relationship management:
    1. Collaborate with cross-functional teams such as sales, product development, and operations to ensure the marketing team’s focus and prioritization is aligned to the overall business strategies, needs, and goals
    2. Accountable for the oversight of the utilization, contracts, and overall relationships with external partners, agencies, macro-influencers, micro-influencers, ambassadors, and affiliates
  • Oversight of digital marketing:
    1. Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media)
    2. Monitor and optimize digital merchandising and our overall online presence to enhance brand visibility and product awareness
  • Innovation and adaptation:
    1. Stay updated on industry trends, emerging technologies, and innovative marketing practices
      • Continuous monitoring and analysis of our competitors’ focus and strategy
    2. Implementation of new strategies to stay ahead of the competition
  • Market analysis:
    1. Analyze market trends and competitor activities to identify marketing/brand opportunities and challenges
    2. Provide insights and recommendations based on market intelligence
  • Content strategy:
    1. Ensure consistency in messaging and visuals across all communication channels
    2. Ensure content aligns with brand messaging and resonates with target audiences.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Education and Experience:

  • Education: Bachelor’s degree in Marketing preferred
  • Experience: 10+ years’ experience preferred in marketing or product management
  • Management experience preferred, with at least 5+ years of management of direct reports
  • Excellent written and verbal communication skills
  • Experience working across multiple brands (agency environment or in house for an organization that has multiple brands)

Competencies and Skills:

  • Manage and prioritize time and resources
  • Project management
  • Excellent written and oral communication
  • Attentive to detail
  • Good organizational skills
  • Judgment and problem-solving skills based on advanced or technical concepts

Physical Demands:

  • Regular and predictable attendance is required.
  • Some work is required "off-hours" for business meetings/company events.
  • Ability to sit for prolonged periods of time in front of a computer.
  • Ability to move about facility on regular basis to perform physical activities, such as, but not limited to, lifting heavy equipment (up to 50 lbs. unassisted), bending, standing, climbing, or walking.
  • Visual and hearing acuity.

NOTE: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

General office environment, with some exposure to plant environment, with forklift and other general hazards.

Exposure to the outdoors, unstable ground, and some climbing.

American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.


  • Director of Sales and Marketing

    4 weeks ago

    Columbia, United States Navion Senior Solutions Full time

    Want to apply Read all the information about this position below, then hit the apply button.The Legacy of Orangeburg is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation,...

  • Director of Sales and Marketing

    4 weeks ago

    Columbia, United States Navion Senior Solutions Full time

    Want to apply Read all the information about this position below, then hit the apply button.The Legacy of Orangeburg is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation,...

  • Director of Sales and Marketing

    2 weeks ago

    West Columbia, South Carolina, United States Navion Senior Solutions Full time

    The Legacy of Orangeburg is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing...

  • Senior Director of Marketing

    7 days ago

    Columbia, United States AOB Products Company Full time

    Job DescriptionJob DescriptionWHO WE ARE: We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter. Position Overview:American Outdoor Brands (AOB) was forged in innovation and the desire to build brands and produce high quality products that support the everyday shooter,...

  • Full Time Director of Sales

    4 weeks ago

    West Columbia, United States Harmony Senior Services Full time

    Why Harmony? 401k + Fulltime Part-time Benefits Packages Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more!) Training, Development Career Laddering Great work-life balance Flexible Scheduling Telehealth + Flex Spending + Health Savings Account Options...

  • Director, Communications

    4 weeks ago

    Columbia, United States HUMANIM INC Full time

    The Communications & Marketing Director oversees all of Humanim’s communications systems, and is responsible for leading the development, execution, and management of the organization’s strategic communication initiatives, and advancing Humanim’s mission, vision, and values to both internal and external audiences. Working closely with employees, key...

  • Senior Living Community Relations Director

    2 weeks ago

    Columbia, United States Merril Gardens Full time

    Senior Living Community Relations DirectorHighly competitive pay!A free daily meal!Are you passionate about working with seniors? Are you dedicated to supporting seniors on their wellness journey to ensure they are provided with an atmosphere that values individualism and dignity? If so, we may have the perfect opportunity for you! Merrill Gardens at...

  • Marketing Director

    3 weeks ago

    Columbia, United States Residential ONE Full time

    Job Description Job Description JOB TITLE – Marketing Director SCOPE & PURPOSE Under the daily direction of the Executive Team, the Marketing Director is responsible for developing and implementing marketing strategies to drive the growth and success of the company. This position involves overseeing all aspects of marketing, including market research,...

  • Marketing Director

    4 weeks ago

    Columbia, United States Residential One LLC Full time

    Job DescriptionJob DescriptionJOB TITLE – Marketing DirectorSCOPE & PURPOSEUnder the daily direction of the Executive Team, the Marketing Director is responsible for developing and implementing marketing strategies to drive the growth and success of the company.  This position involves overseeing all aspects of marketing, including market research,...

  • Marketing Director

    4 weeks ago

    Columbia, United States Residential One LLC Full time

    Job DescriptionJob DescriptionJOB TITLE – Marketing DirectorSCOPE & PURPOSEUnder the daily direction of the Executive Team, the Marketing Director is responsible for developing and implementing marketing strategies to drive the growth and success of the company.  This position involves overseeing all aspects of marketing, including market research,...

  • Marketing Director

    3 weeks ago

    Columbia, United States Residential One LLC Full time

    Job DescriptionJob DescriptionJOB TITLE – Marketing DirectorSCOPE & PURPOSEUnder the daily direction of the Executive Team, the Marketing Director is responsible for developing and implementing marketing strategies to drive the growth and success of the company.  This position involves overseeing all aspects of marketing, including market research,...

  • Memory Care Director

    3 weeks ago

    Columbia, United States Cedarhurst Senior Living Full time

    Can you be a real, true friend? Is it your nature to be open, listen deeply, know your heart, respond genuinely, and care as only a real friend cares? If so, we want to meet you. Cedarhurst Senior Living, a regional healthcare provider and true friend of older adults, seeks a service-minded, career-oriented individual to join our team as a full-time Memory...

  • Digital Marketing Account Director

    7 days ago

    Columbia, United States WebMechanix Full time

    **This position is only open to individuals who are currently residing in the United States. We regret that we are unable to consider applicants who live outside of the United States at this time.** If you’re a former in-house/agency star, familiar with what it means to be in the client’s seat (the stress they are under for results, the reports they...

  • Senior Living Community Relations Director

    2 weeks ago

    Columbia, United States Merril Gardens Full time

    Senior Living Community Relations DirectorHighly competitive pay! A free daily meal! Are you passionate about working with seniors? Are you dedicated to supporting seniors on their wellness journey to ensure they are provided with an atmosphere that values individualism and dignity? If so, we may have the perfect opportunity for you! Merrill Gardens at...

  • Director of Marketing

    7 days ago

    Columbia, United States SumnerOne Full time

    Job Description SumnerOne is seeking a visionary Marketing Director passionate about driving our marketing efforts through digital platforms. The Marketing Director will lead our dynamic marketing team, focusing on crafting and implementing strategies that support sales targets and company growth. Key responsibilities include overseeing multi-channel...

  • Director of Marketing

    7 days ago

    Columbia, United States SumnerOne Full time

    Job Description SumnerOne is seeking a visionary Marketing Director passionate about driving our marketing efforts through digital platforms. The Marketing Director will lead our dynamic marketing team, focusing on crafting and implementing strategies that support sales targets and company growth. Key responsibilities include overseeing multi-channel...

  • Director of Marketing and Communication

    2 weeks ago

    Columbia, United States Heathwood Hall Episcopal School Full time

    Job DescriptionJob DescriptionDIRECTOR OF STRATEGIC MARKETING AND COMMUNICATIONHeathwood Hall Episcopal SchoolPOSITION SUMMARYThe Director of Strategic Communications & Marketing leads all communication strategies and marketing initiatives in the School, working with various constituency groups and community members to provide strategic vision in these...

  • Director of Marketing and Communication

    3 weeks ago

    Columbia, United States Heathwood Hall Episcopal School Full time

    Job DescriptionJob DescriptionDIRECTOR OF STRATEGIC MARKETING AND COMMUNICATIONHeathwood Hall Episcopal SchoolPOSITION SUMMARYThe Director of Strategic Communications & Marketing leads all communication strategies and marketing initiatives in the School, working with various constituency groups and community members to provide strategic vision in these...

  • Life Enrichment Director

    6 days ago

    Columbia, United States Cedarhurst Senior Living Full time

    Can you be a real, true friend? Is it your nature to be open, listen deeply, know your heart, respond genuinely, and care as only a real friend cares? If so, we want to meet you. Cedarhurst, a regional healthcare provider and true friend of older adults, seeks a service-minded, career-oriented individual to join our team as a full-time Life Enrichment...

  • Life Enrichment Director

    2 weeks ago

    Columbia, United States Cedarhurst Senior Living Full time

    Can you be a real, true friend? Is it your nature to be open, listen deeply, know your heart, respond genuinely, and care as only a real friend cares? If so, we want to meet you. Cedarhurst, a regional healthcare provider and true friend of older adults, seeks a service-minded, career-oriented individual to join our team as a full-time Life Enrichment...