Product Marketing Manager

2 weeks ago

Colchester, United States NuHarbor Security Inc Full time

The Company

Every day, NuHarbor Security improves the cybersecurity of our clients by making it stronger and easier to understand. Our comprehensive suite of security services, from strategic advising to 24-hour monitoring and management, provide an organizational view of security that is focused on results and recommendations that are valuable for both business and technical leaders. We're growing quickly because our clients, and the general market, are looking for these outcomes and for the data it gives them to explain, promote, and justify, their security investment and mission.

The Role

Working closely with the product and sales teams, the Product Marketing Manager will bring their product knowledge and sales enablement experience to ensure successful sales readiness. The Product Marketing Manager will be the subject matter expert for our product and services and will support the product roadmap, customer voice, and GTM process to ensure successful releases.

Our ideal candidate lives on the East Coast.

What you'll do

Accountable for the development and implementation of product marketing strategies for new and existing products/services, including market analysis, target audience identification, positioning, messaging, and sales enablement training/tools. Create client segmentation and ideal client profiles to better understand who the products/services serve along with specific use cases. Conduct market research and analyze data on customer needs, market trends, and competitor activities to identify opportunities and inform product development and marketing strategies. Define product positioning and messaging that highlights key features, benefits, and value propositions that differentiate us in the marketplace to target customers. Collaborate with cross-functional teams by working closely with product management, sales, customer service, and other teams to ensure alignment on product strategy, launch plans, and ongoing marketing activities. Lead the planning and execution of product launches and demand generation, including developing launch plans, coordinating marketing campaigns, creating sales enablement materials, and training internal teams. Manage the creation and updating of marketing collateral, such as product datasheets, brochures, presentations, website content, and sales tools, to effectively communicate product value and benefits. Provide sales teams with the necessary tools, training, and resources to effectively sell and promote products, including sales presentations, competitive analysis, and customer case studies. Track and analyze marketing metrics, sales data, and customer feedback to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization. Own and evolve our customer reference program and strategy. Keep up-to-date with market trends, emerging technologies, and competitive landscape to identify opportunities for innovation and market differentiation. Own the client reference program and strategy. Lives by the NuHarbor corporate values: Protect the House Help Clients Win Always Improve

Your foundation.

The requirements for this role:

Bachelor's degree in marketing, business, OR equivalent work experience 5+ years of product marketing experience (e.g., working in cross-functional marketing teams, creating product value propositions, and conducting market research). Experience working with technical products and concepts with the ability to learn and adapt quickly. Experience and proven track record of driving adoption, growth, retention, and results. Excellent project management skills and the ability to create and apply program. timelines and interdependencies and execute on product initiatives.

Additional capabilities that will differentiate you for this role:

Background or knowledge of the Cybersecurity/vulnerability management market. Proven success in developing and driving GTM strategy and understanding the customer buying pattern (e.g., how do customers buy, what is their purchase criteria, etc.). Hands on experience in the HubSpot ecosystem. Ability to speak the language of product teams and sales teams fluently, shifting context with ease. Excellent communication skills and executive presence with demonstrated experience as a thought leader within the industry.

The Rewards

What you can expect:

The engagement and support of company leadership who recognize the challenge of marketing a complex cybersecurity service in a chaotic market An organization that recognizes and rewards employee commitment and contribution to our customers' satisfaction and success Growth in your career and capabilities as you help to chart a path to improving customer interactivity and service adoption A collaborative and driven working environment in a rapidly growing company and market A fun and social working environment where you are encouraged to be your true self

You can also expect competitive salary and benefits, including paid time to give back in your community and generous PTO.

We are purpose driven. We, as an organization, above anything else protect the house first and then help our customers win. If this sounds like the kind of organization you'd like to be a part of, we'd like to hear from you.

AAP/EEO Statement

The Equal Employment Opportunity Policy of NuHarbor Security is to provide a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status or disability. NuHarbor Security hires and promotes individuals solely based on their qualifications for the job to be filled.

NuHarbor Security believes that employees should be provided with a working environment which enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. We expect and require the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere. #J-18808-Ljbffr

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