Developer Marketing Manager
2 months ago
We're looking for a savvy marketer to help us build our developer marketing program. The ideal candidate will have experience marketing to developers; attracting them to the platform, engaging them from beginner to expert, and enabling them to promote our platform to their own clients. This is a unique opportunity to work on a critically important area of the business in a very visible role.
Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 392 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
The ideal candidate will work closely with the Developer Relations team, product teams, developer advocacy team, and partner marketing team on positioning, messaging, and engagement strategies to support our developer community. This role will be responsible for highlighting how our products fit into the overall platform story, building strategies to communicate how developers build and grow with PayPal.
PayPal believes that a platform is only as good as the developers building for it. The ideal candidate for this role will be familiar with the developer ecosystem, as well as knowledge around how e-commerce sellers and platforms operate. This person will ensure that we build valuable products and services, highlighting PayPal as a leader in this space. The ideal candidate will be a solutions-oriented, collaborative leader who brings energy and insight, leading the charge to help developers excel in eCommerce. This individual will deliver marketing communications, programs, events, campaigns, thought leadership, and more to build awareness, increase developer engagement, and deliver measurable impact to the business.
The Impact You Will Have
Define the best approach to launch new products and effectively communicate the latest updates and innovations at PayPal by understanding product strategy, developers goals and motivations, and market trends
Have a deep understanding of developers and competitive landscapes, educating internal teams accordingly
Leverage a strong understanding of our developer audience, user segmentation, product roadmap, market trends and strategy to shape our vision for the future
Drive successful campaigns, messaging, and cross-marketing efforts to engage developers around the world
Approach campaigns from a developer perspective to better influence product adoption and growth
Identify, monitor, and analyze performance, adjusting and optimizing strategies based on results
Qualifications
5-7 years of relevant combined experience in developer marketing, technology, or strategy consulting
Developer marketing experience and knowledge of this audience, with the ability to contribute at strategic, operational and tactical levels
Cross-functional marketing leadership with a track record of delivering on high-impact goals
Experience managing cross-functional senior stakeholder relationships
Proven track record working across multiple marketing channels
Experience launching products and campaigns globally
Experience optimizing growth funnels and achieving goals
Comfort with being a flexible, cross-functional team player in a fast-paced, often ambiguous environment
Proven experience crafting effective developer-facing messaging and content
Excellent written and verbal communication skills
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