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![ICON International](https://media.trabajo.org/img/noimg.jpg)
Paid Social Manager
2 months ago
ICON International
is hiring a
Manager of Paid Social
to place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others, as well as oversee a team of Paid Social Buyers and Associates. The
Social Media Manager
should have a strong foundation in planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the ICON Ad Platforms team, and will report to the Director of Paid Social.
Responsibilities:
Oversee and lead a team of Paid Social professionals; mentor and coach junior members of the team
Participate in strategy discussions, and voice opinions on tactics and strategies
Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate campaign goals and unique needs
Create and manage direct response and branding campaigns across various social platforms
Analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide feedback to clients on most effective tactics and strategies
Optimize media campaigns towards performance objectives and KPI’s
Attend in-person meetings with clients, and communicate ICON’s social media capabilities and benefits as needed
Analyze key metrics and modify strategy as needed
Compile and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement to present to clients as well as internal teams.
Stay current on the latest trends and developments in social media
Requirements:
4-7 years of experience in paid social media, either agency or client in-house
Strong communication skills, with ability to speak comfortably in front of clients; explain complex concepts
Ability to analyze social media metrics; and optimize media accordingly
Strong understanding of social platform algorithms, optimization levers, and ad products
Strong analytical skills, focusing on media performance and achieving results
Educate and train new team members in paid social strategy, creation, implementation and reporting
Detail-oriented with strong project management skills. Ability to handle multiple projects with ease, prioritizing when necessary
Experience developing testing structures and compiling client-facing deliverables based on performance
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