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2 months ago

Tallahassee, United States ICON International Full time

ICON International

is hiring a

Manager of Paid Social

to place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others, as well as oversee a team of Paid Social Buyers and Associates. The

Social Media Manager

should have a strong foundation in planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the ICON Ad Platforms team, and will report to the Director of Paid Social.

Responsibilities: Oversee and lead a team of Paid Social professionals; mentor and coach junior members of the team Participate in strategy discussions, and voice opinions on tactics and strategies Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate campaign goals and unique needs Create and manage direct response and branding campaigns across various social platforms Analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide feedback to clients on most effective tactics and strategies Optimize media campaigns towards performance objectives and KPI’s Attend in-person meetings with clients, and communicate ICON’s social media capabilities and benefits as needed Analyze key metrics and modify strategy as needed Compile and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement to present to clients as well as internal teams. Stay current on the latest trends and developments in social media

Requirements: 4-7 years of experience in paid social media, either agency or client in-house Strong communication skills, with ability to speak comfortably in front of clients; explain complex concepts Ability to analyze social media metrics; and optimize media accordingly Strong understanding of social platform algorithms, optimization levers, and ad products Strong analytical skills, focusing on media performance and achieving results Educate and train new team members in paid social strategy, creation, implementation and reporting Detail-oriented with strong project management skills. Ability to handle multiple projects with ease, prioritizing when necessary Experience developing testing structures and compiling client-facing deliverables based on performance

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