eCommerce Manager

Own site performance including the planning and execution of site content: homepage, marketing landing pages, promotion pages, product listings, etc. Partner with e-commerce and marketing colleagues (U.S. and German) and external agencies to plan pages, featured content and site merchandising based on inventory and marketing initiatives. Analyze, report and present KPI’s to key stakeholders and management. Sales forecasting supported by promotional, marketing and site merchandising strategies. Work closely with global product owner and web development agency on ongoing bugs and new features to onboard to the site for an optimized customer experience. Report and collaborate regularly with the Senior E-Commerce Manager and other departments, locally and at the headquarters in Germany, on new and ongoing initiatives. Teamwork Lead weekly marketing and e-commerce team touch bases with sales and digital marketing performance updates and discuss ongoing tasks and projects to ensure alignment. Plan email marketing strategies, deploy email campaigns; test and monitor email performance variables for enhanced sales, loyalty, and customer experience. Work closely with graphics designer to ensure creative assets are tested, measured and improved upon to generate maximum response and conversion. Progress Develop, test, measure, and scale new demand. Analyze and synthesize results to grow legacy targets and new customer sales, find and scale new targets for growth and drive qualified traffic. Customer Focus Work closely with IT, Operations and Customer Service to ensure a superior customer experience and prioritize local site improvements and plan, develop, test and optimize solutions. Monitor and analyze ecommerce traffic sources, visitor volumes, user paths, conversion funnels and site trends to optimize performance, report any concerns and mitigate associated risks. Qualifications A Bachelor’s or Master’s in a relevant field of study such as Marketing, Digital Marketing or Business. Minimum of 5 years of sales and marketing experience with a consumer-focused approach, and familiarity with online shopping trends in the U.S. Extensive experience and knowledge of best-in-class digital merchandising, UI/UX, and performance marketing (PPC, SEM, SEO, Affiliate Marketing, and Email Marketing) A strong grasp of quality assurance practices, category mapping, and product information onboarding. A good understanding of image optimization, video hosting, best web-publishing practices, and web analytics. Experience with Salesforce Commerce Cloud and Google Analytics. Experience with HTML and Adobe Creative Suite a plus. Think outside the box with us #shapeandcreate

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0:45 About Us

Villeroy & Boch is one of the world’s leading brands for ceramics and lifestyle. With our innovative and stylish products from the areas Bath and Wellness and Dining & Lifestyle we have been creating feel-good moments and spaces since 1748. Our success is based on the high commitment and the inventiveness of our 6400 employees in 125 countries.

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