Marketing Analyst

Position: Social Media and Design Coordinator

Reports to: Director of Communications

Compensation: $80 to $85K

Location: Voorhees, NJ

We are seeking a dedicated Social Media and Design Coordinator to oversee and evolve our client's law firm presence and brand on its social networks. The Social Media and Design Coordinator will report to the Director of Communications and closely collaborate with the Director of Marketing to ensure a cohesive, effective online presence. This individual will be responsible for implementing the firm's social media strategy and providing day-to-day oversight of our client's presence and activity on relevant social platforms. They will also play a central role in efforts to drive social media adoption and engagement among individual lawyers across the firm.

This is a highly visible role working in a fast-paced professional services environment and requires a self-starting individual with a strong technical background, a talent for writing creative copy, designing and modifying graphics, and social media management skills to create engaging, brand-focused content that will drive social media campaigns surrounding firm initiatives, culture and successes.

Responsibilities:

• Manage the firms day-to-day social media presence, posting to firm social media accounts across key platforms which currently includes LinkedIn, Facebook and X
• Write copy for daily social media posts
• Management, creation and execution of dynamic content for daily social media posts, including purchased and custom created graphics/design images, infographics, video assets, audio clips and other creative deployments
• Attend firm events as needed to document and/or observe for content creation
• Serve as the go-to resource on social media best practices
• Develop and implement a comprehensive social media strategy and content calendar that aligns with the firms goals and brand strategy
• Identify and recommend enhancements to firms current social media presence, including targeted expansion to other channels
• Monitor and leverage social media trends, tools and best practices for the firms benefit, including industry developments such as compliance requirements and ethical behavior on social media channels
• Create and deliver training materials for attorneys on best practices to use social media to leverage thought leadership and branding opportunities
• Track and analyze social media performance metrics to gauge success and identify areas for improvement
• Engage with the online community as needed, responding to comments and messages in a manner consistent with the firms voice and policies
• Other duties or special projects may be assigned

Qualifications/Skills:

• Bachelor's degree in marketing, communications, graphic design, or related field
• 3+ years of proven work experience in a social media and design role, professional services background a plus
• Highly skilled with major social media platforms and social media management tools, with the ability to master new tools quickly
• High proficiency with video and photo editing tools, digital media formats, and HTML
• In-depth knowledge of SEO, keyword research and Google Analytics
• Experience with Microsoft Office
• Experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator, etc.) or equivalent digital media editing tools a plus
• Ability to grasp future trends in the digital content and social media space and act proactively
• Strong copywriting and copy-editing skills
• Excellent oral and verbal communication skills
• Strong attention to detail, with strong analytical and problem-solving skills
• Top-notch time management skills with the ability to multitask and work under pressure to meet competing deadlines and shifting priorities
• Confident and self-motivated with ability to interact with firm members at all levels
• Able to preserve confidentiality and exercise discretion
• Able to work overtime as needed