Email Marketing Manager

3 weeks ago

Anaheim, United States Emazinggroup - Into The Am & Iheartraves Full time

Top Reasons to Work with Us: Since 2010, the Emazing Group has been the comprehensive e-commerce solution for passion-driven consumer lifestyle brands. With unique and innovative brands such as iHeartRaves and INTO THE AM, The Emazing Group has successfully created and scaled market-leading companies, empowering a lifestyle of self-expression one individual at a time. Get an inside look into our office and culture at: . | | Featured as one of the best companies ever on Shark Tank (Deal with Mark Cuban & Daymond John) Top Workplace Award In Orange County, CA, and Certified Great Place To Work Entrepreneur 360 - Ranked #128 best small business Join the #189 fastest-growing private company according to Inc. Magazine 5000 Featured on Rolling Stone, Yahoo Finance, Inc. Magazine, Business Insider, CNBC, MTV, ABC's Shark Tank, LA Weekly, MSN, and more. Enjoy the autonomy/flexibility to be creative in a highly driven environment. Join a tight-knit team with opportunities for growth Great culture. Our headquarters is an environment where everyone is driven to make the company and themselves successful. 7 Core Values that shape our company culture: Job Description As the Email Marketing Manager, you will be responsible for overseeing the planning, execution, and optimization of email marketing campaigns across various channels including email, SMS, loyalty programs, and direct mail. You will play a crucial role in driving engagement, retention, and revenue generation through effective strategies. Responsibilities: Manage all CRM channels including email, SMS, loyalty programs, and direct mail, ensuring consistent messaging and brand representation. Develop comprehensive marketing calendars to schedule and optimize campaigns effectively. Own the campaign planning process, ensuring all stakeholders adhere to deadlines and deliverables while guiding the creative development of owned programs. Responsible for overall campaign direction and creative feedback, collaborating cross-functionally with other departments such as marketing, product, and sales to ensure alignment of messaging and objectives. Drive customer segmentation analytics (RFM, behavioral, attitudinal, demographic), and develop a segmentation strategy with the current customer base, and implement tactics to grow revenue and repeat rate through retention tactics: cross-sell win-back initiatives, personalization, and automation. Lead a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels. Stay updated on industry trends, best practices, and emerging technologies in email marketing to drive innovation and improvement in campaign performance. Continuously analyze and optimize email marketing strategies to maximize ROI and achieve forecasted goals. Lead and manage a team of two direct reports, providing guidance, support, and professional development opportunities. Qualifications: Bachelor's degree in Marketing, Communications, or related field. Proven experience in email + SMS marketing management, preferably in a similar role. DTC Apparel / Fashion experience. Proficiency in email marketing platforms such as Klaviyo, Sendlane, or similar tools. Experience working on a customer loyalty program is a plus. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent project management skills with the ability to manage multiple campaigns simultaneously. Strong leadership skills with experience in managing and developing a team. Excellent communication and interpersonal skills. Creative thinking and problem-solving abilities. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Attention to detail and a commitment to delivering high-quality work. Preferred Working Hours: 9 AM to 6 PM PST Salary and Benefits: Starting Salary: $75,000 Employment Type: Full Time Medical, dental, and vision benefits 401(k) plan + Company Match Paid time off & holiday pay Food + coffee + snacks Deep discounts on all products Company parties and lunch The Emazing Group is committed to providing equal employment opportunities to all applicants and employees as a way of doing business and in accordance with all applicable equal opportunity laws. It is the policy of The Emazing Group to provide equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity, and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Emazing Group will provide reasonable accommodations for qualified individuals with disabilities.

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