Installation Engineer

1 week ago

Hanover, United States Utz Brands Inc. Full time

**SALARY RANGE: 80,750 to 95,000**Notice to California Residents of Collection of Personal InformationWhen you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application.The information we may collect includes:personal identifiers like your name, address, and contact information;information about your professional abilities, skills, aptitudes and background (e.g., educational and professional experience, resumes, curricula vitae, writing samples, and information about your skills, training, and applicable licenses, permits, and certifications);information about your character, references, and credentials;information about your authorization to work for us;information obtained from references, educational institutions, and others you have authorized us to contact (including results of background checks you authorize us to perform if you are offered a position); andany other information you elect to provide or authorized us to obtain.We may collect additional information for the purposes of complying with legal obligations, including criminal background and licensure information that may affect your legal ability to work for us and status information required for the monitoring of equal employment opportunity compliance (e.g., race/ethnicity, disability status, and gender).'The Senior Manager, Video Engagement & Growth will be a master at audience development and producingoptimization strategies for YouTube, O&O and social channels as well as content inspired by and in support of the TV One network's current programming and priorities. TheSenior Manager, Video Engagement & Growthwill work with the video, social and editorial teams to create platform-appropriate video to help drive KPIs including native social video views, YouTube subscriber growth and views, overall channel growth and brand value/relevance.KEY RESPONSIBILITIES:In partnership with our video and editorial teams, build a robust content strategy to optimize original programming concepts with a goal of delivering subscriber growth, loyalty and engagement.Oversee and analyze video metrics/audience insights and use analytics to recommend strategies that will improve content performanceWorking with our creative production department to ensure a consistent overall look and design of the channel, including managing thumbnails, descriptions, banners and artwork.Work with the marketing and product teams to develop, maintain, output and speak to weekly dashboard and a monthly report to be distributed to editorial, marketing, video production, and ad sales teams.Develop creative optimization techniques that drive reach, views, click-through and watch-time on videos.Work with marketing, video, editorial and social teams to coordinate release strategy and marketing plans with internal constituents.Outreach and coordinate with internal and external partners on YouTube collaborations, guest appearances, and social media exchanges.Develop and manage a community of fans for the channel both on-platform and off-platform using social media, comment moderation and community outreach activityDay-to-day operations of the YouTube Channel. This includes coordinating new video deliveries and uploads, maintaining YouTube creative and strategic tools (updating logos, end cards, annotations, in-video programming, playlists, playlist shelves, thumbnail testing, video bugs).Complies with Network and Urban One's mandatory trainings and adheres to related course deadlinesEDUCATION/QUALIFICATIONS:3 - 5 years working with digital video and YouTube platform at the brand/ publishing level.Experience in on and off-YouTube marketing and promotion techniques, including social media platforms and community engagementStrong understanding of YouTube Analytics with an ability to manipulate and analyze audience data. A successful track record with a history of exceeding quantitative and qualitative audience measurement goalsExperience of commissioning, producing and creating quality video content for online distribution Excellent understanding of entertainment content consumption on all digital platforms and especially YouTubeExcellent social media and digital literacy, particularly online video and video production including audience engagement, and YouTube optimization.A track record of digital multi-platform usage and an ability to produce creative content to meet key audience demographicsExcellent written and verbal communication, and the ability to communicate effectively at all levels of an organization.Must be able to prioritize, handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.ADDITIONAL QUALIFICATIONSExcellent communication/interpersonal skillsDetail-oriented with outstanding organizational skillsAble to work well under pressure and manage multiple tasks simultaneouslyGood writing skillsComputer proficiency an absolute mustExcel at conceptualizing innovative ideas to tell highly engaging, fun, positive stories about music/AA/youth cultureAbility to work independently while also providing leadership and critical thinking for a close-knit creative teamA curious critical thinker always looking for stories with a passion for editorial storytelling and new media.Can work well in a collaborative environment**SALARY RANGE: 80,750 to 95,000**#J-18808-Ljbffr

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