Enterprise Analytics Digital Marketing Consultant

City/StateNorfolk, VAOverviewWork ShiftFirst (Days) (United States of America)Sentara Health is currently hiring an Enterprise Analytics Consultant for the Consumer Market Research teamThis is a full-time position with day shift hours and excellent benefitsRemote work available in the following states: Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington (state), West Virginia, Wisconsin, WyomingFor applicants within Washington State, the following hiring range will be applied: $102,167.52(annually) to $136,500(annually).Job Requirements:Bachelor's Degree5+ years of Business acumen experience around basic finance, accounting, operations, management & marketing.Data exploration & visualization techniquesStatistical and non-statistical modeling and optimization for predictive and prescriptive analyticsAnalytic programming; database management, including the role of master data management, data quality, ETL, storage, processing, and cloud computingHealthcare electronic medical record systems, billing systems, imaging systems, productivity, and financial systems in ambulatory, acute, and post-acute settings.Experience with marketing platforms (e.g., Google Analytics, Salesforce Marketing Cloud, Meta Ads Manager) preferred.Additionally, previous experience with Marketing, Agile methodology, SQL, and A/B testing is preferred.Primary responsibilities include:Supports executive leadership and Vice Presidents within the enterprise-wide analytic community, including Enterprise Analytics, Finance, Marketing, and Strategy.Helps lead and coordinate major cross-functional analytics and governance initiatives in support of Sentara's top-line strategic goals and Enterprise analytics divisional goals.Guides the analytic community around the development of key analytic models, dashboards, and strategic reporting, especially when cross-functional coordination is required.Takes a key role in developing and administering enterprise-level data governance functions.This position will support the marketing and consumer analytics teams in evaluating the performance of various tests (e.g., A/B testing, multivariate testing), as well as becoming a Subject Matter Expert around consumer data sources, assessing and reporting on KPIs about various campaigns.Benefits: Sentara offers an attractive array of full-time benefits including Medical, Dental, Vision, Paid Time Off, Sick, Tuition Reimbursement, a 401k/403B, 401a, Performance Plus Bonus, Career Advancement Opportunities, Work Perks, and more.Our success is supported by a family-friendly culture that encourages community involvement and creates unlimited opportunities for development and growth.Be a part of an excellent healthcare organization that cares about our People, Quality, Patient Safety, Service, and Integrity. Join a team that has a mission to improve health every day and a vision to be the healthcare choice of the communities that we serveSentara Health offers employee's comprehensive health care and retirement benefits designed with you and your family's well-being in mind. Our benefits packages are designed to change with you by meeting your needs now and anticipating what comes next. You have a variety of options for medical, dental, and vision insurance, life insurance, disability, and voluntary benefits as well as Paid Time Off in the form of sick time, vacation time, and paid parental leave. Team Members have the opportunity to earn an annual flat amount Bonus payment if the established system and employee eligibility criteria are met.Keywords: Indeed, #Monster, #LinkedIn, Talroo- Leadership, A/B testing, multivariate testing, Subject Matter Expert, SME, consumer data sources, KPIs, campaigns, marketing analytics, consumer analytics, enterprise-level data governance functions, key analytic models, dashboards, strategic reporting, cross-functional coordination, major cross-functional analytics, governance initiatives, strategic goals, Enterprise analytics, finance, strategic planning, marketing platforms, google analytics, salesforce marketing cloud, meta ads manager, agile methodology, A/B testing, Data exploration, visualization techniques, statistical and non-statistical modeling, predictive and prescriptive analytics; analytic programming; database management, master data management, data quality, ETL, storage, processing, cloud computing, healthcare electronic medical record systems, billing systems, imaging systems, productivity, financial systems in ambulatory, acute, post-acute, Epic, Business acumen, accounting, operations, customer engagement, customer experience, SQL, Agile, project management, healthcare statistics, #Indeed, Monster, Talroo-LeadershipJob SummarySupports executive leadership and Vice Presidents within the enterprise-wide analytic community, including Enterprise Analytics, Finance, Marketing, and Strategy. Helps lead and coordinate major cross-functional analytics and governance initiatives in support of Sentara's top line strategic goals and Enterprise analytics divisional goals. Provides guidance across the analytic community around development of key analytic models, dashboards and strategic reporting, especially when cross-functional coordination is required. Takes a key role in developing and administering enterprise-level data governance functions.Domain knowledge in the following areas are preferred. While all are not required, the ideal candidate will demonstrate understanding of the following: Data exploration & visualization techniques; statistical and non-statistical modeling and optimization for predictive and prescriptive analytics; analytic programming; database management, including the role of master data management, data quality, ETL, storage, processing, and cloud computing; healthcare electronic medical record systems, billing systems, imaging systems, productivity and financial systems in ambulatory, acute, and post-acute settings. Business acumen around basic finance, accounting, operations, management & marketing.This position will support the marketing and consumer analytics teams in evaluating performance of various tests (e.g., A/B testing, multivariate testing), as well as becoming a Subject Matter Expert around consumer data sources, evaluating and reporting on KPIs in relation to various campaigns.Experience with marketing platforms (e.g., Adobe Customer Journey Analytics, Salesforce Marketing Cloud, Meta ads manager) preferred. Additionally previous experience with Marketing, Agile methodology, and A/B testing preferred.Qualifications:BLD - Bachelor's Level Degree (Required), MLD - Master's Level DegreeAnalytics, Business Acumen, Healthcare, Project Management, StatisticsSkillsAgile Development, including Scrum and Kanban Methods, Communication, Complex Problem Solving, Data/BI/Analytics Tools (e.g., SQL, Tableau, Qlik, Business Objects, Python, R, etc.), Judgment and Decision Making, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Process & Systems Analysis, Project ManagementSentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.In support of our mission "to improve health every day," this is a tobacco-free environment.