VP of Marketing Staffing Brands Corporate

3 weeks ago

South Milwaukee, United States CareerBuilder Full time

VP of Marketing Staffing Brands Corporate

Location
Chicago, WI, United States
Posted on
Nov 03, 2021
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VP of Marketing, Staffing Brands
Location:
Chicago, IL
Job Description:
Addison Group is looking for an experienced marketer to manage branding, sales enablement, and communication strategies across multiple consulting brands. This role is responsible for leading and managing a dynamic marketing team while helping drive collaboration, communication, and alignment across Addisons internal teams to ensure the brand is effectively evangelized both internally and externally. Focused on staffing vertical content, messaging, digital strategies, lead generation, and sales enablement.
Addison Group Companies stretch across multiple verticals and industries assisting companies to strategize, design, and build solutions. This role will focus on strengthening the staffing brands under the Addison umbrella, driving leads, supporting market expansion, build upon our PR and partner channel outreach.
Job Duties & Responsibilities:
Develop and oversee marketing strategies for staffing brands, including brand positioning and messaging, digital marketing, content strategy and development, account-based marketing, market research, public relations, and internal communications
Build, lead and mentor a marketing team, and champion the role of marketing throughout the organization
Collaborate, participate, and drive joint marketing initiatives as a member of the corporate Addison Group marketing team across all brands
Drive collaboration and communication with Vertical Presidents, Learning & Development, People Strategy, Human Resources and Addisons acquired companies to support the combined success of the organization.
Oversee the management of team events for both internal and client facing external events
Develop metrics-driven marketing strategies and reporting for staffing verticals and services
Develop and effectively manage staffing brands marketing budget
Prepare regular reports and presentations on marketing metrics for the EVP of Operations along with other members of the executive leadership team
Develop and support internal and external communications strategies with the EVP of Operations, and multiple Vertical leadership teams
Track vendor relationships for staffing teams
Guide the day-to-day activities of the staffing marketing team & shared team resources
Undertake continuous analysis of the competitive environment and market trends
Skills/Qualifications:
Bachelors degree in marketing-related field
7 - 10 years of related experience in B2B marketing, strong preference working in staffing, human capital, and professional services in-house marketing teams
Proven skills, knowledge, and experience in the design and execution of integrated marketing, digital marketing, account-based marketing, and public relations programs
Portfolio of work samples for email campaigns, social media campaigns (LinkedIn specifically campaigns), and/or Google Ad Display samples
Management experience with excellent communication skills, both written and verbal is a must
Creative eye with an innate sense of aesthetics, design, website, and a passion for excellent copy
Aware of the latest trends and best practices in online marketing and measurement
ABOUT ADDISON GROUP
Addison Group, a leading professional services firm, assists organizations with the most important success factor in driving transformation and growth: exceptional people. Our consulting, staffing, and executive search practices are among the most acclaimed in the business, delivering world-class expertise and acumen that companies need to evolve and expand their reach.
Addison Group is committed to building an inclusive and diverse workplace. Addison Group is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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