Senior Content Writer

7 days ago

Iowa City, United States Meld Marketing Full time

Meld Marketing is looking for a strong, seasoned writer with a passion for creating engaging, creative, and strategic content. This is a full-time, remote position.

Applicants must:

  • Have a proven track record of generating content across digital platforms and print, including websites, blogs, landing pages, social, Google Ads, sell sheets, brochures, and more. We are looking for a critical thinker with exceptional communication skills.
  • Understand how to create and execute content strategies and hierarchies, be able to learn and write about many different industries, and excel at conducting research and interviewing people to create custom content.

One of Melds strengths is our personal touch. This person will interact daily with clients and be highly collaborative with our talented internal team. Applicants must be true self-starters and comfortable being client-facing, oftentimes engaging directly to ask questions, solve problems, and move projects forward. We are looking for someone with agency experience, who thrives in a fast-paced, highly collaborative environment, and has the discipline and skills to work remotely.

Why Meld?

Meld is a growing, award-winning strategy-first, full-service marketing, branding, and digital agency in Iowa City, Iowa, home of the University of Iowa. We are a boutique agency that envisions, elevates, and executes brand identities, websites, social media, paid digital strategies, and more.

We have been named one of the Fastest Growing Companies, Best of the Area, and Coolest Places to Work. We are looking for someone who is inquisitive, hardworking, and has the experience and a passion for managing multiple projects and deliverables. We are fortunate to have amazing clients in real estate and development, financial services, law, healthcare, consumer food products, tourism and hospitality, and more.

One of the biggest reasons for our success is we leave egos at the door and believe that there is no task too big or small for anyone on our team. If you have a positive outlook and client-first mentality and are looking to join a team of thinkers, builders, doers, and innovators, please apply.

REPORTS TO: Content Strategy Manager

Responsibilities

  • Deliver compelling and impactful creative content.
  • Be adept at creating and advancing established brand tone and messaging and evolving content strategies based on a strong understanding of the clients target audiences.
  • Translate client goals and brand strategies into clear, compelling content across audiences and channels.
  • Create content for creative campaigns. Content execution to include: social media, digital ads, newsletters, press releases, landing pages, websites, print, and other mediums.
  • Research and formulate ideas that support engaging and targeted content.
  • Balances strong conceptual copy with marketing best practices to create highly effective content and campaigns.
  • Interview internal and external stakeholders to capture stories and insights.
  • Understand audiences and personas.
  • Be able to shift content voice to align with client brand standards and style guides.
  • Write, edit, and proof original and existing copy that is exciting, engaging, and drives results.
  • Optimize content with SEO/keywords.
  • Provide support to other members of the content team.
  • Have a growth mindset. Stay current on digital content trends across channels and share with the team. This person must have a passion for understanding the today and tomorrow of the platforms, funnels, and segmentations as well as for creating the content itself.
  • Be able to work on many different platforms. Our clients use many platforms, and this person must be comfortable going in and out of platforms such as Sprout Social to Mailchimp, Survey Monkey, Constant Contact, HubSpot, and more.
  • Handle competing priorities, meet deadlines, and be organized.
  • Work independently or as part of a team. Be able to self-manage, prioritize, and communicate progress when working on multiple projects.

Requirements (Must Haves)

  • Bachelors degree or higher
  • At least 5-7 years of professional experience as a writerincluding long and short-form; At least 2+ years of professional experience that includes social media writing/management.
  • Agency experience
  • Ability to translate brand strategies into clear, compelling content across audiences and channels
  • Strong writing skills: websites, blogs, landing pages, social, Google Ads, print, and more.
  • Familiarity with digital platforms such as Sprout Social, HubSpot, Mailchimp, and Constant Contact.
  • Has outlined, researched, drafted, and owned revisions for content like:
  • Blogs
  • Websites and Landing Pages
  • Organic and Paid Social Posts/Graphic Copy
  • Digital Ads
  • Press Releases
  • Newsletters
  • Proven experience working on strategic initiatives around content (e.g., content strategies, content auditing, content generation, pitch deck support, audience research, editing/proofing)
  • Proven experience creating advertising concepts and messaging that is on brand and drives brand recognition and conversion.
  • Works closely with creative teams since we believe that content and design work hand in hand to create the best outcomes.
  • Adept at creating creative briefs outlining the project's content strategy: always asking Who is this for? What CTA is best, given our other campaigns? What about this piece drives value?
  • Excellent critical thinking/problem-solving skills; strong judgment and the ability to make decisions independently.
  • A passion for language, a love of writing, and a demonstrated ability to create narratives; attention to writing detail, including flow, grammar and style
  • Strong presentation skills.
  • Familiarity in running reports in social media tools, email automation platforms, and Google Analytics

DESIRED QUALIFICATIONS (NICE-TO-HAVES)

  • Experience in Google Suite, Google Meet, Slack, Toggl, and Asana.

MELD CULTURE

We:

  • Promote a culture of learning
  • Give back through our marketing skills and volunteering
  • Support diversity in all of its forms
  • Encourage innovation
  • Work remotely. While we still have an office in Iowa City, Iowa our team is fully remote.

BENEFITS

  • Competitive salaries
  • 401(k)
  • Health, dental, and vision insurance
  • Paid time off
  • Flexibility
  • Largely remote work
  • Note: Meld is a bring-your-own-technology company. We offer a stipend for technology support.

APPLY

Please submit a cover letter, resume, and strong writing samples, including but not limited to websites, blogs, social, organic, and paid social media posts, and newsletters to hiring@thinkmeld.com.

Deadline: Must be submitted by Sunday, Nov. 17, 2025.

Meld Marketing is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.

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