Local Marketing Specialist

4 weeks ago

Live Oak, United States Ingka External Full time

Job ID: 240403 Date posted: 17/05/2024 Why we will love you A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share your uniqueness.Join our team and start a better life for yourself. What you'll be doing day to day As a Local Retail Marketing Specialist, supporting omnichannel growth and brand positioning in a market, you will: Lead the implementation of internal communication strategies within the unit, ensuring seamless coordination and follow-up across all co-worker areas and channels. Collaborate closely with the Local Marketing Manager and Service (Corporate) Office to contribute to the development and execution of a comprehensive local marketing and communication plan across the market, integrating national and local strategies. Utilize market research, including SWOT and Market analysis, for informed business and customer engagement planning. Collaborate with cross-functional partners to execute unit-specific marketing and communication plans using insights from PMA analysis, consumer data, income levels, and infrastructure. Drive recruitment and activation of loyalty club members, such as IKEA Family, focusing on increasing awareness, recruitment, and identification rates. Ensure all local communication channels adhere to marketing communication guidelines and stay updated. Plan, coordinate, and promote customer and community events to enhance visitation, loyalty, engagement, and create an enjoyable in-store experience. Analyze and communicate key performance indicators (KPIs), along with actionable insights, pertaining to loyalty, visitation, and market trends with relevant stakeholders. Assume responsibility for allocating and managing local store activities and community budgets, ensuring optimal utilization for maximum impact. Together as a team Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we're also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment. Apply now QUALIFICATIONS Bachelor's Degree 5 years of related experience. Good communication skills (verbal and written). Strong organizational and prioritization skills. Self-reliant, motivated, and a team player. Requirements Travel is required for this role. Less than 5- 25% (1 day per week on average)

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