VP of Lead Generation

2 weeks ago

Chandler, United States Embark Behavioral Health Full time

Overview:

VP of Lead Generation

The primary goal of the (S)VP of Lead Generation / Digital Marketing is to drive patient acquisition through strategic and innovative digital marketing initiatives. This role will lead all digital marketing channels for Embark Behavioral Health's 35+ locations across 16+ states, ensuring a cohesive, fluid, and effective approach.

This position is on-site our at Chandler Support Office.

About us:

Embark Behavioral is a leading multi-site behavioral health organization dedicated to providing top-tier care and support for youth facing mental health challenges. With a commitment to empathy, service, trusting relationships, growth, and results, Embark is at the forefront of addressing the nation's youth mental health crisis.

Responsibilities:
  • Lead Generation Obsession: Develop and execute strategies to generate high-quality leads, consistently pushing the boundaries of what's possible in patient acquisition.
  • Team Leadership: Manage and inspire a large digital marketing team comprised of contractors, agencies, and full-time employees, fostering a growth mindset and a culture of high energy and accountability.
  • Channel Expertise: Oversee all aspects of digital marketing, including paid Google PPC, Paid Social Media, Earned Media, SEO, Conversion Rate Optimization, ad and landing page optimization, CRM marketing, and email automation.
  • Data-Driven Approach: Utilize data and analytics to measure and improve the performance of demand generation efforts, ensuring a high ROI and accountability for results.
  • Budget Management: Create and manage demand generation budgets and forecasts, allocating resources effectively and fluidly to drive growth and achieve strategic objectives.
  • Strategic Planning: Develop a roadmap for department growth, spend growth, and strategy evolution, presenting plans to the executive team and board of directors and updating progress regularly.
  • Campaign Measurement: Measure and report on the success of demand generation campaigns, analyzing metrics such as leads, qualified leads, conversions, and revenue, and identifying opportunities for improvement.
  • Industry Trends: Stay up-to-date on industry trends and emerging technologies, continuously seeking opportunities to innovate and optimize digital marketing efforts.
  • Traditional Marketing Integration: Oversee traditional marketing efforts such as billboards, radio, TV, commercials, flyers, and postcards, ensuring appropriate budget allocation and alignment with digital strategies for maximum impact.
Qualifications:
  • Expertise in evolving brand architecture and positioning to drive positive ROAS & EBITA.
  • Experience developing and executing comprehensive digital strategies encompassing paid, owned, and earned channels.
  • Proven ability to systematically test and analyze strategies to optimize email marketing, SEO, content, user experience, and inbound marketing programs.
  • Demonstrated success in developing and directing online advertising and lead nurturing programs at an enterprise level.

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