Product Marketing Manager

3 weeks ago

Pewaukee, United States Generac Power Systems Full time

At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support. Job Summary: The Product Marketing Manager for Residential will be responsible for driving the success of our products with homeowners. You will be responsible for developing strategic marketing plans for new & existing products, creating compelling product positioning & messaging, and collaborating cross-functionally to ensure successful strategy execution. Essential Duties and Responsibilities: Develop & Optimize Product Marketing Strategies: Leverage data and Insights to establish and optimize go-to-market strategies Analyze consumer research, market trends and business performance to optimize marketing plans Establish Compelling Product Positioning: Develop clear and compelling product positioning, including messaging that resonates with target audiences Create differentiated positioning strategies to establish our products as leaders in the market and drive sales Execute Go-to-Market Strategies: Collaborate with cross-functional teams to develop and execute go-to-market plans for existing products & new product launches Work closely with sales, product, creative, and communication teams to ensure alignment and consistency of execution Create & Deploy Content: Create and manage marketing collateral, including advertising, digital assets, and sales enablement materials Collaborate with creative, website, media & channel marketing teams to develop engaging and informative product content Minimum Qualifications: Bachelor's or Master's degree in marketing, business, or related field, or equivalent experience 3+ years’ proven experience in product marketing, with a track record of successful product launches Preferred Qualifications: Master's Degree Supervisory level experience, project management and/or responsible for critical initiatives Knowledge, Skills, and Abilities: Strong analytical skills with the ability to interpret data and market trends Excellent written and verbal communication skills Ability to collaborate effectively with cross-functional teams Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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