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Senior Marketing Director

4 months ago

Scottsdale, United States Spear Education Full time
Company Description

At Spear, our mission is to help dentists and their teams pursue and achieve "Great Dentistry." Spear drives dental practice growth by advancing our clients clinical skills, improving their practice management capabilities and enhancing the patient experience by leveraging both our deep dental expertise and our technology forward solutions. We offer holistic solutions that include a full learning management system, a practice consulting service supported by a robust analytics platform and industry experts, and patient engagement tools that complement the normal workflows within a dental practice. In addition, we deliver live, collaborative education led by the brightest clinical and business minds in dentistry through virtual seminars and events, as well as through hands on learning opportunities at our state-of-the-art campus in scenic North Scottsdale.

Job Description

The Senior Director of Marketing will join our highly creative Marketing team and will develop Spear's marketing and growth strategy. In this role you'll be challenged to find the most effective and cost-effective ways to reach our customers and prospects and play a pivotal role in the overall growth of Spear. This role will be responsible for executing strategy with the oversight of the Chief Marketing Officer.
  • Develop a deep understanding of the customer and market with strong ability to create insights and translate them into actionable growth strategies and clear, effective messaging.
  • Set the creative vision for marketing content and creative in collaboration with the CMO to position Spear as a premier source of thought leadership for dentists and their teams.
  • Manage the product marketing team and ensure they are delivering marketing and customer insights, messaging materials, and collaborating with the Product and Content teams to shape Spear's offering and messaging strategy.
  • Manage the marketing managers and work with them to develop effective annual and quarterly campaign plans aligned to Spear's overall growth goals, and manage budget day-to-day.
  • Meet with direct reports regularly for coaching, career development and ensure marketing programs are executed with precision and creativity.
  • Define the vision for each campaign in collaboration with the creative team and marketing managers.
  • Oversee the day-to-day execution of marketing programs including content review, design review, etc.
  • Weekly, monthly, and quarterly performance reporting to the CMO and to other stakeholders in the business to demonstrate how marketing is contributing to growth and what is being learned through these efforts that will inform ongoing strategy.
Qualifications
  • A minimum of 8 years in a marketing leadership role.
  • Demonstrated success in developing and executing marketing strategy and growing revenue, preferably with experience with B2B SaaS or membership.
  • Excellent cross-channel experience and experience managing complex, multi-channel campaigns.
Additional Information

What Spear Offers

As the leader in our industry, we rely on the creativity and expertise of our people to deliver the best for our clients. In return, we invest in our employees by offering a diverse suite of benefits. We believe in offering choice and flexibility to keep our employees and their families healthy and happy today forward.
  • Great Work/Life Balance - Unlimited time off program along with paid time off for volunteering. We also have shorter meetings times and Core Hours to help support a healthy work life balance for all employees
  • Comprehensive Health & Wellness Benefits - Medical (including your pets), Dental, & Vision benefits and a 401k with a generous match. We also offer Maternity & Paternity Leave. Additional benefits include Mental Health Day, and the Maven Maternity & Health Joy apps.
  • Company Sponsored Events - Think costume contests, annual Wellness Day, May the 4th be with you, Friday afternoon "Get Giphy With It", team builders, and 5k's
  • Career Development Pathways - Career development through continuous coaching, training, and on the job learning along with an annual review process.
  • STRIVE Program - Our peer recognition program that helps us celebrate one another's efforts and accomplishments. We like to recognize and reward the most amazing coworkers around
  • DE&I - We care about each other and have our Spear Collective groups to support this to ensure everyone feels a strong sense of belonging.
  • Transparent Communication - We believe in a collaborative and trustworthy workplace with monthly Company Wide All Hands Meetings and weekly 1:1's. We also send out weekly Office Vibe surveys to all employees for insights and feedback - we listen so we can make positive changes

Spear Education deeply values diversity and what it brings to our communities and our organization.

Everyone is welcomed here, regardless of how you look, your physical abilities, where you come from, when you were born, what you believe in, how you identify, who you love, how you think, and whether or not you have served.

We seek to create a culture where each person feels heard, supported and engaged in a positive, empathetic way.

We are allies in, and advocates for, our shared humanity.

All your information will be kept confidential according to EEO guidelines.