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Digital Advertising Coordinator
4 months ago
Job Description Job Description Youre a strategic and creative thinker who is looking to break into the digital advertising space. You geek out over excel functions, learning something new, and putting together a plan to hit your goals. You love flexing your creative skills through writing and are constantly saving creative ads for inspiration. Youre a get-things-done type of person, meticulous about details and want to be a part of creating successful campaigns that wow our clients.If reading that was like looking through the selfie-camera, Search Influence wants you to join our online advertising team as a Digital Advertising Coordinator.The ideal candidate is a curious go-getter with an interest in advertising and a desire for personal and career growth. If youre up for the challenge of balancing client demands in a fast-paced agency environment, proving marketing ROI, and making new friends for life, apply to join our team todayOur Digital Advertising Coordinators EnjoyPerforming quantitative and qualitative research to advise campaign strategies: Digital Advertising Coordinators are responsible for effectively researching target audiences to understand what keywords they are searching, what interests they have, and their demographics and behaviors to inform campaign setup and ongoing optimizations.Making data-driven decisions to improve campaign performance: Digital Advertising Coordinators work with our Digital Advertising Analysts to improve a portfolio of client accounts by evaluating performance data and optimizing campaigns for better outcomes. They use data from advertising platforms like Google, Facebook, and LinkedIn combined with data from reporting software like Google Analytics, Google Looker Studio, and call tracking platforms, among others.Tapping into their creative side to support effective copy, graphics, and landing pages: Our Digital Advertising Coordinators balance data with creativity to drive direction for compelling ad copy and landing pages, and work with our account managers and graphic designers on ad design. They are also expected to execute creative solutions to client and internal problems as they arise.Strategic collaboration on digital advertising: Digital Advertising Coordinators collaborate internally with Digital Advertising Analysts, account managers, content specialists, graphic designers, and web developers to create effective digital advertising campaigns that help our clients businesses grow.Frequent communication to stay in touch and on-task: Fully remote, our well-established routine of daily huddles and weekly team meetings via Zoom, and our company-wide chat platform assure we stay frequently in touch and always on-task, all while having fun.Training & tools: We provide extensive training on both our services and our processes, as well as tools to make your job efficient including custom software and CRMs in which client projects and tasks are tracked and organized. We also have a culture of continuous improvement - meaning Digital Advertising Coordinators contribute to the efficiency and effectiveness of their own department through problem-solving and process refinement.Mentorship & skill development: Every team member has access to a mentor from another part of the organization and ongoing 1on1s with their direct manager, supporting growth and skill development. Employees are encouraged to complete certifications relevant to their work.Proven success in several industries: We represent successful clients across a spectrum of industries. Education, medical, and tourism are our specialties.To Snag This Job You Must:Have relevant experience in communications or marketingUnderstand how to use advanced functions of Excel for data analysisHold yourself accountableDemonstrate enthusiasm, energy, and a can do attitudeCapacity to quickly learn applicable systems and processesDemonstrate a high level of attention to detail, initiative, and ownershipBe obsessive about organization, timely delivery, and detail orientationPossess strong analytical and problem-solving skillsHave efficient organizational and follow-through skillsDemonstrate resilience by adapting quickly and easily to changes in the industry and in internal processesProficiently handle day-to-day tasks on Mac (including Google Drive)A match to our company values: Collaborative, Hungry, Agile, Reliable, Genuine, Effective, and DedicatedBonus Points if You:Hold a bachelors degree or postgraduate degree / certificate in marketing, advertising, communications, or digital mediaAre Google Ads Certified, Facebook Blueprint Certified, or Bing Ads CertifiedComprehend digital marketing, foundational concepts and advertising platformsHave experience with tracking time, managing billable time, and media budgetsHold project management, data analytics, or digital media certificationsFamiliarity with Customer Relationship Management / task management systems (SugarCRM, SalesForce, Hubspot CRM)Have used PDCA to solve a real problemSelf-reflect when things go wrongAre a little bit weird - youll fit right inPowered by JazzHRPZXy728X1H#J-18808-Ljbffr
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