Marketing Content Strategist

2 weeks ago

Keuka Park, United States Keuka College Faculty Staff Full time

In collaboration with the Associate Vice President for Marketing and Communications, the Marketing and Communications Specialist will support various aspects of our digital marketing efforts, enhancing and expanding our online presence and engaging our diverse audience of prospective students, current students, alumni, and other stakeholders to promote the College's mission, vision, and values. The ideal candidate will be a versatile team player who can adapt to the changing needs of our marketing and communications department while maintaining a strong focus on creating high-quality, engaging content that elevates our institution's brand and supports our recruitment and engagement goals.

Essential Responsibilities:

  • Write and design compelling content that aligns with Keuka College's objectives, effectively reaching diverse audiences through digital and print media across platforms such as social media, email, website, and digital advertising.
  • Develop content calendars to ensure timely delivery of all written communications.
  • Collaborate with the marketing team, faculty, and other stakeholders to craft narratives that highlight academic programs, student life, institutional achievements, and key strategic initiatives.
  • Optimize written content for SEO to increase organic traffic and visibility.
  • Monitor and analyze the performance of written content using tools like Google Analytics, providing insights for continuous improvement.
  • Support email marketing campaigns with engaging written content and oversee social media management.
  • Contribute to digital advertising efforts by assisting with ad copywriting and landing page text.
  • Stay up-to-date with higher education marketing trends and best practices in content writing.
  • Foster an inclusive approach in content creation that reflects our diverse community.
Physical Requirements:
  • Occasional lifting up to 25lbs.
  • Required to work occasional weekend and evening hours.
Requirements

Minimum Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3-5 years of experience in digital content creation with a strong emphasis on writing, preferably in higher education.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  • Proficiency in content management systems (CMS) and social media platforms.
  • Strong understanding of SEO and content optimization techniques.
  • Experience with email marketing platforms and best practices.
  • Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
  • Basic knowledge of HTML, CSS, and web design principles is beneficial.
  • Analytical skills to interpret data and make data-driven decisions.
Preferred Qualifications:
  • Experience working in a higher education setting.
  • Proven track record of successful written content campaigns.
  • Commitment to professional development and staying current with industry trends.


About Keuka College:

Keuka College, founded in 1890, is a liberal arts-based, private, four-year college in the heart of New York's Finger Lakes. The College offers small classes augmented by its trademark Field Period® program - an annual, 140-hour experiential learning internship. Graduates leave with significant, real-world experience because of this immersion in experiential learning - long the cornerstone of a Keuka College education. The College's 290-acre campus hosts just under 1,000 students, approximately 220 employees, and more than 5,000 summer conference guests. It is the largest private employer in Yates County, where its annual regional economic impact is more than $110 million. With a home campus on the shore of Keuka Lake, satellite classes throughout New York, and international programs in China and Vietnam, Keuka College carries on the original mission of its founder, the Rev. Dr. George Harvey Ball, to educate young students and adult learners "to bring strength to our nation and to help humanity." The College is an equal opportunity provider and employer. Keuka College is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. In accordance with the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential.

Salary Description

$60,000 to $65,000

  • Digital Content Strategist

    1 week ago

    Keuka Park, United States Keuka College Faculty Staff Full time

    Job Title: Marketing Content StrategistWe are seeking a highly skilled Marketing Content Strategist to join our team at Keuka College. As a key member of our marketing department, you will play a critical role in developing and implementing a comprehensive content strategy that aligns with our institution's objectives.Key Responsibilities:Develop and execute...

  • Content Strategist

    2 weeks ago

    Overland Park, United States Disability Solutions Full time

    At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and...

  • Marketing Strategist

    2 weeks ago

    Overland Park, United States Avacend Solutions Full time

    Marketing Consultant/ Marketing StrategistDuration: 2024-10-28 to 2025-10-27Location: 6220 Sprint Pkwy, Overland Park, KS, USA, 66251Description:Intake Notes:- Must ben onsite in Overland Park office 3x a week, can be remote 2 days.- Looking for a candidate with strong business copywriting/copy editor experience. This position will require a lot of writing...

  • Marketing Strategist

    1 week ago

    Overland Park, United States Avacend Solutions Full time

    Marketing Consultant/ Marketing StrategistDuration: 2024-10-28 to 2025-10-27Location: 6220 Sprint Pkwy, Overland Park, KS, USA, 66251Description:Intake Notes:- Must ben onsite in Overland Park office 3x a week, can be remote 2 days.- Looking for a candidate with strong business copywriting/copy editor experience. This position will require a lot of writing...

  • AI Content Marketing Strategist

    2 weeks ago

    College Park, Maryland, United States Fud Full time

    Fud is seeking an AI Content Marketing ExpertFud, a leading social hustling community, is looking for an innovative and experienced AI Content Marketing Expert to join our team. As an AI Content Marketing Expert at Fud, you will leverage artificial intelligence and machine learning to drive content marketing strategies and help our community of hustlers...

  • AI Content Marketing Strategist

    4 minutes ago

    College Park, Maryland, United States Fud Full time

    Fud, a leading social hustling community, is seeking a highly skilled AI Content Marketing Expert to drive innovative content marketing strategies and help our community of hustlers succeed.As an AI Content Marketing Expert at Fud, you will leverage artificial intelligence and machine learning to develop and execute content marketing strategies, utilizing...

  • AI Content Marketing Strategist

    2 weeks ago

    College Park, Maryland, United States Fud Full time

    Fud is Seeking an AI Content Marketing ExpertWe are a leading social hustling community, Fud, and we are looking for an innovative and experienced AI Content Marketing Expert to join our community. As an AI Content Marketing Expert at Fud, you will leverage artificial intelligence and machine learning to drive content marketing strategies and help our...

  • Senior SEO Strategist

    1 day ago

    Cedar Park, Texas, United States Fullsteam Operations LLC Full time

    Senior SEO StrategistFullsteam Operations LLC is seeking a highly skilled Senior SEO Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive SEO strategies to drive organic growth and improve our online presence.Key Responsibilities:Conduct thorough keyword research to...

  • Growth Marketing Strategist

    1 day ago

    Menlo Park, California, United States Mainspring Energy Full time

    About Mainspring EnergyMainspring Energy is a pioneering company that's revolutionizing the power generation industry with its innovative linear generator technology. Our mission is to accelerate the transition to a net-zero carbon grid, and we're looking for a talented Growth Marketing Strategist to join our team.Job SummaryWe're seeking a creative and...

  • Content Strategist

    15 hours ago

    New Hyde Park, New York, United States TEKsystems Full time

    Job Title: CopywriterWe are seeking a skilled Copywriter to join our team at TEKsystems. As a Copywriter, you will be responsible for creating compelling, on-brand content that spans channels and mediums.Key Responsibilities:Develop and execute plans for the development of marketing collateral materials and advertising.Write and edit copy for marketing...

  • Digital Content Strategist

    4 weeks ago

    Baldwin Park, California, United States APN Software Services Inc Full time

    Job DescriptionAPN Software Services Inc is seeking a highly skilled Digital Specialist III to join our team. The ideal candidate will be responsible for handling day-to-day tasks within our content management system (Drupal), including updating webpage content, liaising with stakeholders for input and approval, and collaborating with teams to complete...

  • Digital Marketing Strategist

    3 weeks ago

    Ridgefield Park, New Jersey, United States Staffmark Full time

    Job Title: Advertising Campaign StrategistStaffmark Workforce Solutions is seeking a highly skilled Advertising Campaign Strategist to join our team at a global leader in electronics, mobile devices, and appliances located in Ridgefield Park, NJ.Key Responsibilities:Analyze real-time trends in culture relevant to the target consumer, as well as industry and...

  • Marketing Content Creator

    3 weeks ago

    Winter Park, Florida, United States Advanced Recovery Systems LLC Full time

    Job Title: Marketing InternAdvanced Recovery Systems LLC is seeking a highly motivated and detail-oriented Marketing Intern to join our team. As a Marketing Intern, you will assist the digital content team in creating compelling, error-free content that captures the brand personality and voice in an authentic, consistent way.About the Role:The Marketing...

  • Marketing Content Creator

    3 weeks ago

    Winter Park, Florida, United States Advanced Recovery Systems LLC Full time

    Job Title: Marketing Content CreatorWe are seeking a highly motivated and creative Marketing Content Creator to join our team at Advanced Recovery Systems LLC. As a Marketing Content Creator, you will be responsible for creating engaging and informative content that showcases our brand personality and voice.About the Role:This is a part-time internship...

  • Content Marketing Specialist

    1 month ago

    Overland Park, Kansas, United States Tyler Technologies Full time

    About the RoleThe Content Marketing Specialist, Editorial will be responsible for developing high-quality content that supports the overall editorial calendar for Tyler Technologies. This includes creating engaging blogs, articles, and thought leadership papers that leverage key corporate messages and trending public sector themes.Key ResponsibilitiesDevelop...

  • Content Marketing Specialist

    3 weeks ago

    Florham Park, New Jersey, United States AVE by Korman Communities Full time

    About the RoleWe are seeking a highly skilled Content Marketing Associate to join our team at AVE by Korman Communities. As a key member of our Marketing & Communications team, you will be responsible for creating and implementing content marketing strategies that drive engagement and conversions across various channels.Key ResponsibilitiesDevelop and...

  • Marketing Content Specialist

    4 weeks ago

    Comstock Park, Michigan, United States Perrin Full time

    {"Job Title": "Marketing Content Specialist", "Job Summary": "We are seeking a skilled and creative Marketing Content Specialist to join our team at Perrin Sportswear. As a key member of our marketing team, you will be responsible for developing and executing content strategies across various platforms, including websites, blogs, social media, and email...

  • Marketing Strategist

    2 weeks ago

    Overland Park, Kansas, United States Synectics Inc Full time

    Job Title: Marketing ConsultantWe are seeking a seasoned marketing professional to join our team at Synectics Inc. as a Marketing Consultant.Job DescriptionAs a Marketing Consultant, you will play a pivotal role in shaping and driving our go-to-market strategy for enterprise connectivity solutions. Your primary responsibility will be to develop and execute...

  • Digital Marketing Strategist

    4 weeks ago

    Monterey Park, California, United States Identified Talent Solutions Full time

    Job Title: Digital Marketing SpecialistIdentified Talent Solutions is seeking a dynamic Digital Marketing Specialist to amplify the online presence of our e-commerce client.Key Responsibilities:Traffic Boost: Develop and execute strategies to drive targeted online traffic from various digital channels to our e-commerce hubs.Influencer Engagement: Identify,...

  • Marketing Specialist

    2 weeks ago

    Overland Park, United States Glotel Inc Full time

    Job DescriptionJob DescriptionMarketing Strategist (Onsite/Remote Hybrid)Location: Overland Park, KS (Onsite 3x/week, Remote 2x/week)Compensation: $38-40 per hour (W2)Job Type: 12-Month ContractOverview:We are seeking a seasoned Marketing Strategist to support the development and launch of our 2025 marketing plan. This role will play a pivotal part in...