Product Marketing Manager
2 weeks ago
Job Title: Strategic Product Marketing Manager
Location: Bay Area (Office-Based)
Company Overview:
The company is a leading provider of wireless power solutions, specializing in RFID systems, low-power communications, energy harvesting, and battery technologies. With a focus on innovation and market leadership, the company caters to a diverse range of industries including retail, IoT, supply chain & logistics, semiconductors, and medical sectors.
Job Description:
The company is seeking a highly skilled Strategic Product Marketing Manager to join its dynamic team in the Bay Area. This individual will play a crucial role in driving the company's growth and market positioning by developing and executing strategic go-to-market strategies, forecasting, market analysis, and product roadmaps. While technical expertise is essential to gain the respect of the R&D team, the primary focus of this role is on driving business strategy and market perception. The ideal candidate will have a strong engineering background, although the role itself is more centered on G2M strategy and marketing.
Key Responsibilities:
- Develop and implement strategic product marketing plans to drive awareness, adoption, and revenue growth in alignment with the company's overall business objectives.
- Conduct market analysis and competitive research to identify market trends, customer needs, and growth opportunities.
- Collaborate closely with cross-functional teams including R&D, sales, and executive leadership to develop product roadmaps and go-to-market strategies.
- Work closely with sales teams to understand customer requirements and feedback, and adjust marketing strategies accordingly.
- Lead efforts to change industry perception and position the company as a leader in wireless power solutions, especially as the company's focus has shifted.
- Drive the development of compelling messaging and positioning that effectively communicates the value proposition of the company's products and solutions.
- Develop and manage marketing collateral, including sales presentations, whitepapers, datasheets, and case studies.
Required Skills and Qualifications:
- Bachelor's degree in Engineering or related technical field; MBA preferred.
- Proven experience in strategic product marketing roles, preferably in the technology industry.
- Strong technical background with the ability to gain the respect of R&D teams.
- Demonstrated expertise in developing and executing go-to-market strategies, forecasting, and market analysis.
- Excellent communication and presentation skills, with the ability to effectively articulate complex technical concepts to both technical and non-technical audiences.
- Experience working with big Fortune 500 companies and navigating complex sales cycles.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Ambitious mindset with a desire to take on increasing levels of responsibility and contribute to the company's growth and success.
Preferred Skills:
- Experience in the RF industry is advantageous but not required.
- Familiarity with Wi-Fi technologies and protocols.
- Previous experience in driving changes in industry perception and market positioning.
- Proven track record of leadership and success in driving business growth and market expansion.
If you are a strategic thinker with a strong technical background and a passion for driving business growth and market success, we encourage you to apply for this exciting opportunity to join our team and make a significant impact on our company's future.
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