Senior Marketing Specialist
4 weeks ago
A full-time Senior Marketing Specialist
position is available immediately in the company’s office in Parsippany, New Jersey and reporting to the Vice President at Fotile America LLC.
Job Duties:
Collaborate with management to develop public relations and marketing campaigns targeting the U.S. market, in coordination with the Headquarters Marketing and PR team in China (15% of time);
Support managers by overseeing and coordinating implementation of public relations campaigns, as approved by management, to bolster the favorable public image of the company (25% of time);
Review marketing data and campaign evaluation reports, as compiled by junior staff or interns, to assess the return on investment and key performance indicators for completed marketing campaigns, and report findings to management (15% of time);
Oversee content generation and management across platforms including Instagram, Facebook, Twitter, and WeChat, to ensure alignments with company strategies and messaging (10% of time);
Maintain active communication with media outlets, including by providing press releases and responding to information requests and advertising opportunities (5% of time);
Lead market research efforts by designing research plans, improving surveys, and analyzing research results (10% of time);
Monitor advertising metrics on online platforms such as Google AdWords, Website Analytics, and Amazon Ads, and adjust keyword bids and budgets to maximize performance (5% of time);
Design email marketing strategies, including promotional campaigns and newsletters, targeted at different demographics, and review and edit drafts of email content prepared by junior staff and interns to ensure alignment with ongoing marketing strategies (5% of time);
Collaborate with local sales team to develop marketing campaign in retail stores, and establish standard for retail store display to ensure alignment with campaign strategies (5% of time);
Prepare budgets for public relations and marketing campaigns and present them to management for approval (5% of time).
Required Travel:
Domestic travel on an as-needed basis to visit other Fotile locations or retail stores in the United States (up to 10% of time each year).
Work Hours:
9:00 am - 5:30 pm
Experience and Education Requirements:
Bachelor’s Degree in Marketing, Communications, Public Relations, or a closely related field (foreign equivalent is acceptable) plus a minimum of two (2) years of demonstrated professional employment experience in providing marketing services.
Required employment experience must include the following:
A minimum of two (2) years of demonstrated experience in designing and implementing marketing or public relations campaigns;
A minimum of two (2) years of demonstrated experience in conducting market research and analyzing market research data;
A minimum of two (2) years of demonstrated experience in conducting marketing campaigns over social media platforms including Instagram, Facebook, Twitter, and WeChat;
A minimum of two (2) years of demonstrated experience in conducting email marketing campaigns;
A minimum of two (2) years of demonstrated experience in monitoring and optimizing online advertising metrics; and
A minimum of two (2) years of demonstrated experience in communicating with media outlets for marketing and public relations purposes.
In order to be considered for this position, please send your resume to keyi.fang@fotile.com and include the job title and location.
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