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Marketing Manager
2 months ago
What We Do
FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.
Why you should join us Not only do we provide competitive wages, you will also have access to great benefits and employeediscounts. But more importantly, it’s a fun environment where we truly enjoy working as a team andbringing great products to our customersIf this sounds like something you would love to do, and a place you want to be a part of, get in touchwith us by submitting your application. We look forward to hearing from you Position Summary Responsible for developing and leading marketing team and oversees executing product, brand or channel integrated marketing strategies, campaigns, programs to increase brand awareness, corporate reputation and increase in “first choice” rating in purchase process. Position Responsibilities
Developing the marketing strategy for the company in line with company objectives, sales targets and profitability expectations.
Overall responsibility for brand management for assigned brand(s), across all platforms and media.
Coordinates and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
Initiates market research studies and analyzes findings in order to discover which market segments would buy the organization’s products or services and how to best present those products and services to the selected target market.
Analyzes trends and keeps current on activity of competitors.
Establishes project / campaign KPI’s with appropriate tracking and reporting, measuring effectiveness of marketing tools.
Co-ordinating marketing & promotional campaigns with sales activities.
Responsible for project and campaign marketing budgets, with appropriate monthly and quarterly reporting.
Creation and publication of all marketing material in line with marketing plans.
Manage and improve lead generation campaigns, measuring results.
Develops and administers marketing database that includes prospect and client information.
Preparing online and print marketing campaigns.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analyzing potential strategic partner(s) relationships for company marketing and business-to-business opportunities.
Provides leadership to marketing team members.
Specific Knowledge, Skills Or Abilities Required
Digital marketing experience across all digital disciplines
Project management experience
Education
Position Qualifications: Bachelor’s degree or MBA in Marketing or related business field. Experience 5+ years’ experience in marketing communications, consulting, advertising and strategy desired. Work Environment And Physical Requirements Office EnvironmentAbility to sit for long periods of timeVision abilities required to validate and enter data on computer
Disclaimer
: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.
Note
FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity.
Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.
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