Marketing and Communications Manager

1 month ago

Columbus, United States Columbus Association for the Performing Arts Full time

Assist with day-to-day operations of the Columbus Symphony’s marketing department with a primary focus on patron communications, social media and digital management, email marketing, special events, and administrative support to the Vice President of Marketing. Duties and Responsibilities · Assist in implementing subscription and single ticket direct mail and digital marketing campaigns. · Compose and implement weekly email messaging via Wordfly to communicate symphony initiatives, activities, and community outreach. · Coordinate creative for promotional materials including print, digital, social, tv, radio, outdoor, and direct mail. Submit the final creative for placement on or before the deadline. · Create and manage digital marketing campaigns and initiatives on Facebook, X, Instagram, LinkedIn, and TikTok to increase engagement. · Conduct regular analysis of campaign results on Tessitura, Google Analytics, and social channels to make actionable changes and ensure positive ROI’s. · Monitor website for accuracy and coordinate website updates. · Regularly post to community calendars to share symphony events. · Manage relationships with community partners including influencers, and local publications. · Help coordinate and manage special events before and after concerts such as wine tastings, toy drives, happy hours, patron events, college club events, autograph signing, and mascot appearances. · Serve as onsite photographer and/or coordinate and manage photo shoots and video recordings for upcoming events. · Represent organization at community engagement events. · Assist in writing scripts, radio, and TV commercials. · Coordinate emcees and photographers at concerts and assist with ticket distribution to promotional partners. · Manage the creation and content of the Bravo program books, ensuring all books are printed and delivered on or before deadlines. · Coordinate promotional materials for shows and events. Ensure orders are delivered on or before the deadline. · Coordinate and implement in-house signage and marquee copy. · Coordinate creation and scheduling of slide and video content for monitors throughout venues, keeping messaging accurate and up to date. · Oversee marketing interns and activities to support department. · Other duties as assigned. Knowledge, Skills, and Abilities · Working knowledge of Microsoft Office programs and Teams. · Excellent writing and communication skills. · Familiarity with CMS, preferably WordPress, and basic HTML website maintenance. · Ability to prioritize and multi-task on a day-to-day basis. · Adaptability, creativity, working independently and collaboratively. · Has a sound understanding of the principles of marketing, branding, and PR, with a keen visual sense of design standards. Credentials and Experience · Bachelor’s degree in marketing, arts management, public relations, or related field. · 3+ years of related experience. · Advanced experience in social networking and social media marketing, executing paid and organic campaigns. · Experience with digital marketing campaign creation, placement, management, analytics, and optimization. · Advanced computer skills in Adobe Creative Suite a plus. · Video creation and/or graphic design experience or familiarity with Canva a plus. · Knowledge of Tessitura ticketing platform a plus. Special Requirements · Available to work evenings and weekends, as necessary.

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