Director, Product Marketing

3 weeks ago

Orlando, United States FL Innovation Connect Full time

Additional Information is for members only. Join now to get access Sign in to save items, create lists to share with others, and unlock other features - all for free Sign up or log in Director, Product Marketing Director of product marketing. Product marketing. Product Development. Product Management. RESPONSIBILITIES

Learn our current product offerings and how each customer utilizes them.

Understand the competitive landscape—be an expert on our competition and how they are positioned.

Translate current and future customer needs into product requirements by working with product management and development teams.

Understand and document our buyer’s process, including where they get information, and the

who ,

what ,

when,

and

why

behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.

Enhance product definition and positioning using competitive information, market and product analysis.

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

Identify all launch activities and ensure requisite tasks are assigned to responsible parties.

Coordinate product launch team meetings, establish and supervise related activities.

Ensure to complete all task to meet project milestones.

Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach.

Recruit and develop team of product marketing professionals having same company’ values, innovation and fit with corporate culture.

Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.

Develop and maintain relations with customers to understand their needs well.

Translate customer needs into direction and features to ensure continuing product working with engineering and research.

Merge data driven market understanding with customer feedback to prioritize go to market strategies.

Conduct win/loss analysis to better understand how our product messaging and sales approach resonates with our target audience.

REQUIREMENTS

5+ years of B2B product marketing experience within a SaaS business with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

Proven experience marketing to technical buyers.

Demonstrated ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies.

Proficient in our applications:

Microsoft Suite

HubSpot

Salesforce

Monday.com

Slack

Google Analytics

Paperflyte

Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

Collaborative and team-oriented attitude, with an ability to build strong working relationships across levels, departments, third parties and geographically dispersed team.

Experienced and thrive in a startup environment.

Bachelor’s degree in business or marketing; MBA preferred. Real world, comparable experience required.

#J-18808-Ljbffr

  • Director, Product Marketing

    3 weeks ago

    Orlando, Florida, United States OneRail Full time

    As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters. As the Director of Product Marketing you will be responsible for planning,...

  • Director, Product Marketing

    4 weeks ago

    Orlando, United States OneRail Full time

    As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters. As the Director of Product Marketing you will be responsible for planning,...

  • Director, Product Marketing

    4 weeks ago

    Orlando, Florida, United States OneRail Full time

    As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters. As the Director of Product Marketing you will be responsible for planning,...

  • Director of Product

    1 week ago

    Orlando, United States FL Innovation Connect Full time

    Additional Information is for members only. Join now to get access! Sign in to save items, create lists to share with others, and unlock other features - all for free! Sign up or log in Director of Product The Director of Product responsible for defining and launching on the Papa platform that help improve social determinants of health conditions for...

  • Director Performance Marketing

    7 days ago

    Orlando, Florida, United States Forsyth Barnes Full time

    Job Title:Director Performance MarketingLocation:Remote (with occasional travel to Florida)Industry:ConsumerSalary:Up to $180,000 + BenefitsCompany Overview:Forsyth Barnes is collaborating with a fast-evolving consumer company in the travel sector, looking for a Director of Performance Marketing. As the chosen candidate, you will take charge of leading the...

  • Director of Marketing

    7 days ago

    Orlando, Florida, United States World Youth Clubs Full time

    Director of Marketing and Communications We are looking for a creative storyteller with proven marketing experience and a passion for impacting youth around the globe. Is This You? Here is your opportunity to play a significant role helping develop, advance, and enhance global youth organizations that provide a positive environment and a safe place for...

  • Product Marketing Manager

    1 month ago

    Orlando, United States SYNNEX Corporation Full time

    SYNNEX Corporation and its fully own subsidiaries HYVE (hereafter referred to as “HYVE”) are very sensitive to the privacy concerns of our website visitors, and we want to make sure your online experience is safe and enjoyable. Any information collected from you is used to provide you with a broad range of services. Ownership of any information you...

  • Product Marketing Manager

    3 weeks ago

    Orlando, United States SYNNEX Corporation Full time

    SYNNEX Corporation and its fully own subsidiaries HYVE (hereafter referred to as “HYVE”) are very sensitive to the privacy concerns of our website visitors, and we want to make sure your online experience is safe and enjoyable. Any information collected from you is used to provide you with a broad range of services. Ownership of any information you...

  • Director of Marketing

    4 weeks ago

    Orlando, United States Moms For Liberty Full time

    Location: On site, located in Melbourne, FL. (Will consider remote) Moms for Liberty is seeking a Director of Marketing. This is a senior-level position that leads and oversees all of the company's marketing efforts from creative to operations. This includes developing year-long strategic plans, creating and executing campaigns, managing budgets, and...

  • Director of Marketing

    3 weeks ago

    Orlando, United States Moms For Liberty Full time

    Location: On site, located in Melbourne, FL. (Will consider remote) Moms for Liberty is seeking a Director of Marketing. This is a senior-level position that leads and oversees all of the company's marketing efforts from creative to operations. This includes developing year-long strategic plans, creating and executing campaigns, managing budgets, and...

  • Director of Marketing

    4 weeks ago

    Orlando, Florida, United States teamworkonline Full time

    Position: Director of Marketing & Communications Classification: ExemptReports to: CMO JOB DESCRIPTIONSummary/Objective The Director of Marketing & Communications manages the communications department, including publications, public relations and graphic design, and oversees all written projects produced by the USPTA and its Divisions. This position is also...

  • Marketing Director

    2 weeks ago

    Orlando, United States Sanford Barrows Group Full time

    Job Title: Marketing Director Location: Ft. Lauderdale area (hybrid-remote work available) Salary: $120k - $150k, (depending on experience), plus bonus and benefits package Job Description We are a growing non-profit, seeking an experienced, resourceful, and creative Director of Marketing to lead a national organization in membership development, program...

  • Director, Product Management

    3 weeks ago

    Orlando, Florida, United States OneRail Full time

    OneRail is one of the top five fastest-growing companies in Orlando. As we continue to expand, we are excited to add a Director, Product Management to our team. Based out of our Orlando, Florida headquarters – this role reports to the VP of Product Development and requires on-site work at OneRail HQ in Orlando, FL (ZIP code As a Director, Product...

  • Director, Product Management

    1 month ago

    Orlando, Florida, United States OneRail Full time

    OneRail is one of the top five fastest-growing companies in Orlando. As we continue to expand, we are excited to add a Director, Product Management to our team. Based out of our Orlando, Florida headquarters – this role reports to the VP of Product Development and requires on-site work at OneRail HQ in Orlando, FL (ZIP code As a Director, Product...

  • Area Marketing Director

    4 weeks ago

    Orlando, United States Saks Fifth Avenue Full time

    What This Position is All About The Area Marketing Director is responsible for overseeing the creation and execution of a strategic marketing program across multiple Saks Fifth Avenue stores. Working closely with the store General Managers, store marketing teams and corporate marketing team, he/she will be responsible for driving the business and maximizing...

  • Director of Marketing

    6 days ago

    Orlando, United States World Youth Clubs Full time

    Director of Marketing and Communications We are looking for a creative storyteller with proven marketing experience and a passion for impacting youth around the globe. Is This You? Here is your opportunity to play a significant role helping develop, advance, and enhance global youth organizations that provide a positive environment and a safe place for young...

  • Director of Marketing

    1 week ago

    Orlando, United States World Youth Clubs Full time

    Director of Marketing and Communications  We are looking for a creative storyteller with proven marketing experience and a passion for impacting youth around the globe. Is This You? Here is your opportunity to play a significant role helping develop, advance, and enhance global youth organizations that provide a positive environment and a safe place for...

  • Product & Vertical Marketing Manager

    1 month ago

    Orlando, United States Laser Photonics Full time

    Job Description Job Description Laser Photonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, employing advanced technologies. The dynamic and forward-thinking environment attracts...

  • Product & Vertical Marketing Manager

    3 weeks ago

    Orlando, United States Laser Photonics Full time

    Job Description Job Description Laser Photonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines. We offer an extensive range of standard and specialized laser systems, employing advanced technologies. The dynamic and forward-thinking environment attracts...

  • Director of Digital Marketing-RJIM

    2 weeks ago

    Orlando, United States Raymond James Full time

    Job Description - Director of Digital Marketing-RJIM (2401896) Job Description Director of Digital Marketing-RJIM - 2401896 Description Job Summary Under limited administrative direction and with a high level of autonomy, the Director of Digital Experience utilizes the knowledge and skills acquired through education and experience to lead our digital...