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Site Merchandising Manager I
3 months ago
Accountable to achieve growth objectives for business areas of ownership. Communicate with cross-functional stakeholders (i.e., Digital Merchandising team and Digital Experience team) to ensure strategy and site plan align with business priorities. Serve as a strategic partner across the organization (e.g., Merchandising, Promotions, Digital Experience, Product Management, Marketing, etc.) to create best-in-class eCommerce experiences and enhance the company's position in the eCommerce retail space. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.
Responsibilities
- Create a highly engaging digital merchandising experience through strategy based on customer insights, site metrics and data
- Achieve eCommerce sales budget, and digital engagement goals as set for specific area of business by creating compelling end-to-end customer experiences, including, but not limited to homepage, featured experiences, search and navigation
- Partner with Digital Experience team on strategy and execution of site experiences, and integration of Kroger Precision Marketing monetization opportunities
- Partner with Merchandising, Promotions, and business teams to develop online roadmaps, including key assortment priorities, business objectives and promotions, to deliver eCommerce sales
- Identify key assortment for curation and display on the site, partner across Merchandising teams to execute product curation and product optimization
- Work closely across Marketing and SEO teams to optimize traffic to the site for the area of business
- Partner with Digital Product Management and Technology on new features and functionality to ensure customer experience features and enhancements account for merchandising requirements to drive sales and enable our business to be successful in the eCommerce space
- Partner with 84.51 and Analytics team to understand site trends, customer insights, data, and purchase behavior
- Seek out and identify consumer, market, industry and global trends for new ways of meeting customer needs and driving engagement; continuously monitor the competitive landscape
- Educate and communicate digital strategy to business partners by providing them with the tools that will allow them to execute against business plan(s)
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Qualifications
MINIMUM
- 3+ years of experience in merchandising, marketing, or digital with demonstrated understanding of eCommerce, retail merchandising and customer behavior
- Demonstrated ability to coach and train others
- Strong analytical and problem-solving skills
- Proven ability to work collaboratively and with agility to partner with multiple teams
- Ability to achieve objectives through others
- Strong organization and multi-tasking skills
- Proficient in Microsoft Office
- Proven ability to bring resolution under challenging or ambiguous circumstances
- Effective oral and written communication skills including formal presentation
- Understanding of eCommerce operations and technology used to deliver eCommerce experiences
- Strong understanding of website merchandising, user experience, and ecommerce best practices
- Bachelor's Degree in marketing, business, or related field
- Experience bringing customer-facing eCommerce or omnichannel products to market
About Us
From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family