Marketing Analytics Manager

3 weeks ago

Raleigh, United States CareerBuilder Full time

Our client, a major legal data/analytics company, is actively looking for a Marketing Analytics Manager to join their team This position can be remote, however preference is for someone local to Raleigh, NC, that can go onsite 2x per week.

**This begins as a 6 month contract with an opportunity to extend or convert into FTE at any time**

Marketing Analytics Manager
We're looking for a resourceful, collaborative, and analytically curious individual to join our Marketing team. In this strategic role as a Marketing Analytics Manager, you will analyze marketing programs performance data to help the global marketing teams understand the effectiveness of overall and individual campaigns and deliver actionable insights for increased investment or corrective improvements. You will focus on systems, standards, and processes used to analyze program performance and business KPIs. As a collaborator with proven ability to work effectively youll work with marketing teams, finance and revenue operations to further develop and maintain the reporting infrastructure for a global business unit.

Key Responsibilities
Drive the end-to-end marketing analytics functions including regular business reporting, campaign performance measurement, program/channel optimization insights, lead quality analysis, and funnel conversion KPIs.
Drive the management of executive dashboards and monthly/quarterly/annual marketing KPI reporting. Interpret the data and results and present to the stakeholders to help them drive informed business decisions.
Partner with finance, revenue ops and sales ops to strategize and build relevant KPIs to optimize cost, maximize revenue and improve efficiencies.
Work collaboratively with Marketing Operations to ensure accurate data flow and attributions, actively monitor, analyze, and report on the health of the marketing funnel, including investigating and troubleshooting any issues.
Provide marketing channel owners the segmentation and insights to help develop prospecting strategy and targeting tactics for new business growth and upsell/cross-sell to current customers.
Proactively engage and collaborate with marketing leadership, digital marketing, demand gen, customer marketing and product marketing to communicate progress, take feedback and adjust plans to continue to improve performance and business objectives.
Partner with Marketing & Sales Operations to create efficiencies by implementing industry best practices, best in class automation, and process improvements.
Provide a high value consultative layer on top of analytics deliverables; tell relevant and actionable data stories.
Create and maintain comprehensive documentation.

Technical Skills:
Campaign Analysis: Expertise in campaign architecture, performance score cards and diagnostics, behavioral analytics, and make strategic recommendations.
BI and Visualization: Strong in data visualization, reporting, interactive dashboards, and data modeling.
Technology Platforms: Hands on experience in Pardot, SFDC, Zoominfo, Tableau, Excel etc.
Ecosystem: Experience with MarTech ecosystem, digital analytics, content optimization, and personalization.
Database: Competently and independently navigate through disparate data sources to extract, process, transform, analyze, and present the analysis to stakeholders.
AI and ML: Strong interest in artificial intelligence and machine learning principles including statistical analysis, model creation and application of custom analytical models.
Proficient in SQL queries and related ETL tools

Qualifications
3-5 years of hands-on experience in advanced campaign analysis and data management within the B2B enterprise technology space.
Bachelors degree in marketing analytics, data science, or a related field of study
In-depth knowledge of marketing automation ecosystem and various marketing channels used for demand generation, digital marketing, ABM, content marketing, email nurture, etc.
Strong communication and interpersonal skills to establish trust and develop relationships with cross-functional stakeholders.
Highly analytical with advanced Excel skills, digital marketing KPI measurement, and exposure to Salesforce, Tableau or similar BI tools.
Exceptional project management skills, and complex problem-solving ability.
Data-driven, well organized, detail-oriented, and self-starter.

#J-18808-Ljbffr

  • Marketing Analytics Manager

    2 weeks ago

    Raleigh, United States Aditi Consulting Full time

    Summary: We're looking for a resourceful, collaborative, and analytically curious individual to join our Marketing team. In this strategic role as a Marketing Analytics Manager, you will analyze marketing programs' performance data to help the global marketing teams understand the effectiveness of overall individual campaigns and deliver actionable insights...

  • Email Marketing Manager

    1 week ago

    Raleigh, United States TriMark Digital Full time

    We're seeking an Email Marketing Manager to manage end-to-end email marketing campaigns and marketing automation technology in our agency. In this role, you'll be responsible for executing comprehensive email marketing programs, driving engagement and increasing sales conversion rate through targeted nurture and remarketing efforts via email and SMS. You'll...

  • Entry Level Sales and Marketing Manager

    3 days ago

    Raleigh, United States STORM, Inc Full time

    Benefits: Flexible schedule Health insurance Opportunity for advancement Training & development Are you a highly motivated sales and marketing professional looking to take your career to the next level? Our company is seeking a Sales and Marketing Manager to lead our team to success! As our Sales and Marketing Manager, you will be responsible for developing...

  • Entry Level Sales and Marketing Manager

    9 hours ago

    Raleigh, United States Storm Full time

    Benefits: Flexible schedule Health insurance Opportunity for advancement Training & development Are you a highly motivated sales and marketing professional looking to take your career to the next level? Our company is seeking a Sales and Marketing Manager to lead our team to success! As our Sales and Marketing Manager, you will be responsible for developing...

  • Entry Level Sales and Marketing Manager

    6 hours ago

    Raleigh, United States Storm Full time

    Benefits: Flexible schedule Health insurance Opportunity for advancement Training & development Are you a highly motivated sales and marketing professional looking to take your career to the next level? Our company is seeking a Sales and Marketing Manager to lead our team to success! As our Sales and Marketing Manager, you will be responsible for developing...

  • Entry Level Sales and Marketing Manager

    6 days ago

    Raleigh, North Carolina, United States STORM, Inc Full time

    Benefits:Flexible scheduleHealth insuranceOpportunity for advancementTraining & developmentAre you a highly motivated sales and marketing professional looking to take your career to the next level? Our company is seeking a Sales and Marketing Manager to lead our team to successAs our Sales and Marketing Manager, you will be responsible for developing and...

  • Director of Marketing

    3 weeks ago

    Raleigh, United States Apogeebehavioralmedicine Full time

    As the Marketing Director, your position plays a critical role in shaping and executing comprehensive marketing, branding, and communication strategies that resonate with our company's mission and vision. You will oversee the annual marketing budget, ensuring cost-effectiveness and a robust return on investment for all initiatives. Leading the creation of...

  • Senior Manager, Strategic Marketing

    1 week ago

    Raleigh, United States Thermo Fisher Scientific Full time

    Job Description Description We are recruiting a Senior Manager, Strategic Marketing to support the PPD Functional Service Partnership (FSP) Solutions business. In collaboration with the Senior Director of Strategic Marketing, the Senior Manager, Strategic Marketing will develop the strategic marketing plan for PPD FSP Solutions, and the corresponding...

  • Product Marketing Manager

    1 week ago

    Raleigh, United States Leaf International LLC Full time

    Reporting To: CEO Location: REMOTE Department: Marketing Role Overview: As a Product Marketing Manager within our Marketing team, you will play a pivotal role in translating the intricate technical concepts and features of our products into compelling product positioning, messaging, and value propositions. You will collaborate closely with cross-functional...

  • Web Analytics Data Scientist

    5 days ago

    Raleigh, United States Roi Revolution Inc Full time

    Are you looking for an exciting new opportunity in data science and web analytics? As a Web Analytics Data Scientist, you'll build machine learning models, analyze data for valuable insights, and support agency clients on their data collection and management strategies.We are looking for an intellectually curious, self-motivated individual who enjoys working...

  • Senior Marketing Manager, B2C

    1 week ago

    Raleigh, United States Wondr Health Full time

    COMPANY OVERVIEW : Wondr Health is the proven leader in preventative and chronic care for metabolic, emotional, and physical health transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers interrelated, personalized, skill-building programs for weight management, obesity,...

  • Marketing Manager, Lead Generation

    1 week ago

    Raleigh, United States Leaf International LLC Full time

    Reporting To: Marketing Director Location: REMOTE Department: Marketing Role Overview: As the Marketing Manager for Lead Generation within our Marketing team, you will be responsible for driving Leaf's demand generation and inbound strategy. You will define and assess metrics to guide marketing's direction, including MQL conversion statistics, and will be...

  • Marketing Campaign Manager

    2 days ago

    Raleigh, United States Thermo Fisher Scientific Full time

    Job Description The Marketing Campaign Manager will work across all PPD marketing verticals, overseeing workflow for business-aligned campaigns and projects in a timely and effective manner. Responsibilities include: Facilitate the communication and coordination of marketing plans/campaign plans across all marketing verticals to ensure quality, on-time,...

  • Business Development and Marketing Manager

    3 weeks ago

    Raleigh, North Carolina, United States Hedrick Gardner Kincheloe & Garofalo LLP Full time

    Job DescriptionImplement and drive Hedrick Gardner's business development & marketing efforts by partnering with the firm's leadership (Management Committee & Business Development/Marketing Committee) and all practice groups and individual attorneys to develop strategic, organized, and consistent business development & marketing plansOversees the firm's...

  • Business Development and Marketing Manager

    4 weeks ago

    Raleigh, United States Hedrick Gardner Kincheloe & Garofalo LLP Full time

    Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office.For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With offices in Charlotte,...

  • Business Development and Marketing Manager

    1 week ago

    Raleigh, United States Hedrick Gardner Full time

    Company Description Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office. For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With...

  • Business Development and Marketing Manager

    2 weeks ago

    Raleigh, United States Hedrick Gardner Kincheloe & Garofalo LLP Full time

    Job DescriptionJob DescriptionCompany DescriptionHedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office.For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive...

  • Business Development and Marketing Manager

    2 weeks ago

    Raleigh, United States Hedrick Gardner Full time

    Company Description Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office. For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With...

  • System Engineer

    3 days ago

    Raleigh, United States Lifescale Analytics Full time

    At Lifescale Analytics, we help achieve data-driven decisions by leveraging strategic technologies to create innovative solutions that ultimately help our clients to navigate their ever-changing data landscape. We have an opportunity for a System Engineer (Bluecoat/BlueCat), located in Raleigh, NC. Candidate must be able to be onsite and must be able to pass...

  • Network Engineer

    3 days ago

    Raleigh, United States Lifescale Analytics Full time

    At Lifescale Analytics, we help achieve data-driven decisions by leveraging strategic technologies to create innovative solutions that ultimately help our clients to navigate their ever-changing data landscape. We have an opportunity for a Network Engineer (VPN), located in Raleigh, NC. Candidate must be able to be onsite and must be able to pass a...