Senior Manager, Strategic Marketing

2 weeks ago


Raleigh, United States Thermo Fisher Scientific Full time

Job Description Description We are recruiting a Senior Manager, Strategic Marketing to support the PPD Functional Service Partnership (FSP) Solutions business. In collaboration with the Senior Director of Strategic Marketing, the Senior Manager, Strategic Marketing will develop the strategic marketing plan for PPD FSP Solutions, and the corresponding functional solutions, and collaborate cross-functionally to implement the plan across commercial channels. Essential Functions Develop and maintain foundational value

propositions, messaging, and positioning documents Develop and maintain foundational commercial materials to support general selling of solutions Collaborate with internal marketing verticals (Content Marketing, Marketing Technology & Operations, Account-Based Marketing (ABM) and Brand Execution) and external agencies to implement marketing programs Monitor marketing programs to measure performance against plan and key performance indicators (KPIs) Regularly review and optimize marketing programs based on results Represent PPD FSP Solutions at major conferences and events Minimum Qualifications Education and Experience: BS Degree in Business, Marketing, Communications or other relevant studies Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 5-8+ years) or equivalent and relevant combination of education, training, & experience Knowledge, Skills & Abilities: Curious, motivated, self-directed Ability to analyze and synthesize disparate data into clear and concise facts Adept at converting product/service capabilities into marketing benefits and features Exceptionally strong writing/messaging skills Ability to work cross-functionally and build consensus Proven strategic marketing skills Content development experience / deploying content to customers Thorough understanding of integrated marketing communications for services Exceptionally strong written and verbal communication skills Demonstrated initiative and strategic thinking and strong analytical skills Works well under pressure and effectively prioritizes and manages multiple projects Excellent planning, organizational and project management skills Proven ability to manage internal and external agencies in order to fulfill project objectives Skilled in Word, Excel, and PowerPoint and proficient with the Internet Strong critical-thinking and problem-solving skills Comfortable with ambiguity Ability to adjust to changing priorities and goal-oriented Strong presentation and communication skills Strong organization and time management skills Preferred Skills & Abilities: Clinical trial, contract research organization (CRO), pharmaceutical, biotechnology, healthcare, and/or agency background experience Business-to-business marketing experience Professional services marketing experience

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