Senior Manager, Strategic Marketing
2 weeks ago
Job Description
Description
We are recruiting a Senior Manager, Strategic Marketing to support the PPD Functional Service Partnership (FSP) Solutions business. In collaboration with the Senior Director of Strategic Marketing, the Senior Manager, Strategic Marketing will develop the strategic marketing plan for PPD FSP Solutions, and the corresponding functional solutions, and collaborate cross-functionally to implement the plan across commercial channels.
Essential Functions
Develop and maintain foundational value
propositions, messaging, and positioning documents
Develop and maintain foundational commercial materials to support general selling of solutions
Collaborate with internal marketing verticals (Content Marketing, Marketing Technology & Operations, Account-Based Marketing (ABM) and Brand Execution) and external agencies to implement marketing programs
Monitor marketing programs to measure performance against plan and key performance indicators (KPIs)
Regularly review and optimize marketing programs based on results
Represent PPD FSP Solutions at major conferences and events
Minimum Qualifications
Education and Experience:
BS Degree in Business, Marketing, Communications or other relevant studies
Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 5-8+ years) or equivalent and relevant combination of education, training, & experience
Knowledge, Skills & Abilities:
Curious, motivated, self-directed
Ability to analyze and synthesize disparate data into clear and concise facts
Adept at converting product/service capabilities into marketing benefits and features
Exceptionally strong writing/messaging skills
Ability to work cross-functionally and build consensus
Proven strategic marketing skills
Content development experience / deploying content to customers
Thorough understanding of integrated marketing communications for services
Exceptionally strong written and verbal communication skills
Demonstrated initiative and strategic thinking and strong analytical skills
Works well under pressure and effectively prioritizes and manages multiple projects
Excellent planning, organizational and project management skills
Proven ability to manage internal and external agencies in order to fulfill project objectives
Skilled in Word, Excel, and PowerPoint and proficient with the Internet
Strong critical-thinking and problem-solving skills
Comfortable with ambiguity
Ability to adjust to changing priorities and goal-oriented
Strong presentation and communication skills
Strong organization and time management skills
Preferred Skills & Abilities:
Clinical trial, contract research organization (CRO), pharmaceutical, biotechnology, healthcare, and/or agency background experience
Business-to-business marketing experience
Professional services marketing experience
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