Marketing Manager and Community Engagement

4 weeks ago

Noblesville, United States CareerBuilder Full time

Job Responsibilities

Develop and Execute Community Engagement Strategies:

Collaborate with cross-functional teams to create comprehensive strategic marketing plans for community engagement.
Identify target audiences and tailor messaging to resonate with local residents as well as key employers with whom we are working or desire to work.
Leverage digital channels, community events, and partnerships to enhance brand visibility.
Monitor and adjust strategies based on community feedback and emerging trends.
Manage Sponsorships:

Research potential sponsorship opportunities and ensure they aligned with our mission and values.
Cultivate relationships with businesses, nonprofits, and community leaders.
Negotiate sponsorship agreements, ensuring mutual benefit and tracksponsorship performance and report outcomes to stakeholders.
Coordinate and manage Sponsorship Committee including development of agendas, meeting leadership and general communication with Committee members.
Plan and Coordinate Community Events:

Organize and oversee community events, including health fairs, fundraisers, events Riverview Health is sponsoring, and awareness campaigns.
Collaborate with event vendors, volunteers, and local organizations.
Develop content for event marketing materials, such as flyers, banners, and social media.
Determine how Riverview Health is represented at events specific to overarching organization and/or specific service lines and business units. Evaluate event success and gather insights for future improvements.
Support Riverview Health Foundation:

Support Foundation team members with tools to aid in engaging with donors, volunteers, and community members to foster lasting relationships.
Promote fundraising initiatives through targeted campaigns.
Communicate impact stories to demonstrate the Foundations value.
Collaborate with the development team to align community engagement efforts with fundraising goals.
Analyze and Report on Effectiveness:

Establish key performance indicators (KPIs) for community engagement.
Regularly assess the impact of programs, sponsorships, and events.
Prepare data-driven reports for leadership, highlighting successes and areas for improvement.
Use insights to refine strategies and optimize resource allocation.
Build and Maintain Relationships:

Attend local meetings, civic gatherings, and networking events.
Connect with community influencers, elected officials, and media representatives.
Foster positive relationships with patients, families, and volunteers.
Collaborate with other nonprofit organizations to amplify community impact.
Assists with a variety of other marketing and communications efforts including:

Internal Communications assist in posting information for employee e-news and intranet articles, physician e-newsletter or mailed communications, and digital signage.
External Communications supports media relations, public relations, content development for patient materials, brochures, publications, etc., procurement of printing or services to complete projects assigned.
Education Requirements

Minimum:Bachelors degree in Marketing, Communications or related field.
Experience Requirements

Minimum: Three (3) years of relevant experience in marketing strategy development, community engagement, sponsorships, and tactical execution of marketing plans/campaigns/events.
Preferred: Hospital and/or healthcare experience.
License/Certification Requirements

Minimum: None

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