Campaign Manager Social

3 weeks ago

Atlanta, United States Publicis Media Full time

Job Description

The Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform. The Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. They will have a keen understanding of paid social and how to leverage various ad types and objectives to drive results.

Responsibilities

Strategy:

Assist in overarching paid social media strategy development for top tier clients

Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval

Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients

Manage social campaign budgets, including media authorizations and management of billing reconciliation process in Prisma

Interact daily and maintain rapport with digital media publishers and clients

Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.

Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

Other responsibilities as assigned

Activation:

Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolio

Provide consistent optimization of paid social campaigns to exceed client expectations

Create and monitor advertising campaigns using platform UI's across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and Snapchat

Recommend, implement and report optimization recommendations for performance improvements.

Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals

Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations

Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing

Brainstorm and implement new ways to improve advertising and engagement on Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients

Manage internal and external communication during all phases of an active social campaigns lifecycle

Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed

Qualifications: Qualifications

Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study

1-2 years experience in social media, advertising or related field

Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)

Experience with various social platforms (Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat) a plus

Experience analyzing data and market research

Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus

Must be a self-starter, with strong media agency planning and organizational skills

Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Strong time-management and organizational skills

Strong written and verbal communication skills with the ability to present to peers and clients

Proven ability to develop and maintain strong professional relationships with colleagues and vendors

Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

Additional Information

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

24-3967

Qualifications

* Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study * 1-2 years experience in social media, advertising or related field * Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM) * Experience with various social platforms (Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat) a plus * Experience analyzing data and market research * Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus * Must be a self-starter, with strong media agency planning and organizational skills * Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) * Strong time-management and organizational skills * Strong written and verbal communication skills with the ability to present to peers and clients * Proven ability to develop and maintain strong professional relationships with colleagues and vendors * Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

Additional Information

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

24-3967

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