Director of Web
4 weeks ago
Clayco is hiring a Director of Web and Digital Strategy to join our dynamic team. This position will lead the development and implementation of digital content through managing and promoting the Clayco’s brand throughout North America. The director is also responsible for building and managing the enterprise’s unified web presence; managing and supporting each of the enterprise mission-critical websites; setting policy, guidelines, and standards for official websites; and providing direction, support, and consultation for web initiatives enterprise-wide.
Job duties include but are not limited to the following:
Manage the design, development, and maintenance of web and digital media, including but not limited to landing pages, banners, social ads and content, emails, digital signage, digital graphics, and digital advertising campaigns
Create solutions that transform Clayco’s web presence into an effective marketing and strategic communications platform with enhancements through design and front-end development
Establish and maintain retention categories for customer lists, website pages, and media files
Manage digital integrations between project management, website, and content management systems
Ensure marketing content meets guidelines, standards, and requirements while partnering with client web team(s) to understand and capture emerging website requirements;
Design, develop, implement, and measure improvements to Clayco’s web presence
Create and maintain design and technical documentation for the Clayco Enterprise and all the Wordpress environments
Work with contractors/vendors/consultants on the development and execution of web-related projects, including implementation timelines.
Manage data collection and analysis to support the goals of the enterprise, including but not limited to areas of recruitment, brand awareness, and industry storytelling.
Job Requirements:
Google Analytics certified or the equivalent required
12+ years of experience designing, maintaining and developing websites is required; Wordpress experience is a requirement
Experience with responsive design for mobile and desktop required
Experience using Adobe Creative Cloud software required including but not limited to Photoshop, XD and Illustrator
Experience with digital ad tech and platforms, including but not limited to; Facebook Ads Manager and Google Ads
Excellent organizational, time, and self-management skills required
Exceptional verbal and written communication skills required
Strong sense of initiative and ability to work in a fast-paced environment and under pressure on multiple projects required
Utilize critical thinking and problem-solving skills to achieve goals required
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