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Integrated Marketing Analyst

2 months ago

Boston, United States Matter Full time

Integrated Marketing Analyst Location: Boston, MA; Newburyport, MA; Providence, RI; Denver, CO Hybrid: In office Mon-Thurs Matter is an independent, thriving brand elevation agency, unifying PR and integrated marketing to develop and execute strategic campaigns that inspire action and build value through measurable results. From fast growth startups to established organizations, we work with clients across diverse industries — immersing ourselves in our clients’ worlds to help them reach their goals and elevate their brands. As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity, and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US. We are currently looking for a motivated and results-focused Integrated Marketing Analyst to join our Integrated Media team, working with clients across the agency. This individual will play a key supporting role in multiple areas, building and managing campaigns end-to-end across platforms for B2B and B2C clients. Here’s a mix of what you’ll be doing day to day: Responsible for managing the trafficking, tagging, delivery, and executing optimization for digital media campaigns across a variety of channels and platforms including all digital campaigns using Campaign Manager, social media platforms (LinkedIn, Facebook/Instagram, Twitter, etc.) Assure quality and consistency of media naming conventions, UTM structures, etc. Collaborate with cross-functional teams to develop and execute integrated strategies for clients Evangelize best practices for media tracking in alignment with measurement requirements Identify areas of opportunity for efficiencies in the trafficking and reporting processes Participate in weekly team status and provide regular updates on trafficking schedule Build and maintain reporting dashboards for campaign/website performance monitoring Communicate data findings and recommendations for optimization with internal and external stakeholders Along with creativity, drive, and self-motivation, your previous experience and attributes will include: 1-3 years of ad operations or digital marketing experience; agency experience is a plus Bachelor’s degree or equivalent relevant business experience Experience with tools like Google Analytics, Tag Manager, Facebook Business Manager, LinkedIn Campaign Manager is a plus but not required Strong writing and communication skills Willingness to work in a fast-moving, dynamic, and team-oriented environment Excellent organizational and time management skills Fast learner with an inquisitive mind and eye for detail Strong work ethic and desire to learn and grow within the digital marketing industry Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include: Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year. A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out-of-office time to support work/life balance. Competitive salaries, and lots of room for long-term growth and development Top notch health, dental, and vision plans Extensive and ever-growing programs for diversity, equity, and inclusion, plus a variety of specialized employee resource groups, diversity-focused events and initiatives, and more. Paid volunteer time through our Helping Hands program. Matter Wellness program, featuring extracurricular activities and interoffice competitions Employee referral program (get a $$ bonus for each referral we hire) Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more. Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Matter also participates in the E-Verify program. #J-18808-Ljbffr