Marketing Specialist

4 weeks ago

Doral, United States SERVPRO of Roanoke, Montgomery, & Pulaski Full time

Summary: Creates marketing campaigns and strategies of projects assigned to the Media & Communication Department. They are the responsible party for not only creating a campaign, but also follow-through from the time the campaign is an idea, the market research, execution, modifications, and the results study, by performing the following duties.

Essential Duties and Responsibilities include the following. (Other duties may be assigned.)

Receives, requests & meets with clients that need campaigns, and sets marketing campaign objectives and parameters. Reviews materials and information presented by the client and discusses various production factors to determine the most desirable presentation concept. Plans and formulates aspects of research and development proposals such as objective or purpose of project applications that can be utilized from the research, costs of the project, equipment, and human resource requirements. Determines and develops audience profile. Meets each marketing channel team to present campaign, preliminary requests, & strategize/brainstorm Content plan based on campaign branding/messaging/strategy and schedules the promotion of the campaign. Reviews and analyzes proposals submitted to determine if benefits derived and possible applications to justify expenditures. Approves and submits proposals considered feasible to management for consideration and allocation of funds or allocates funds from department budget. Develops and implements methods and procedures for monitoring projects, such as preparation of records of expenditures and research findings, progress reports, and staff conferences, in order to inform Management of the current status of each project. Receive Proposals per creative team & send approvals. Develops messaging, branding, and style and presents to the client for final approval. Finalize Content Plan & Scheduling based on a brainstorming meeting Presents Final Budget to the client for Approval Creates a timeline & action plan for the campaign Sends Deliverable Request to parties involved Receives proposals per creative team & send approvals Coordinates that all art, copy materials, and videos are developed by staff, are being submitted in agreed time to the necessary distribution channels, publishers, advertisement companies, or other companies involved in projects, in order for the campaign to run on as planned. Measures Results: Study Analytics & Tweak Advertisement efforts as needed Tracks industry trends, relevant legislation, and competitor activities. Develops the strategic branded message & copy for all areas of the campaign. Creates reports & analyzes results of all projects

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Bachelor’s Degree (4 Year Degree); or 4 years related experience and/or training; or equivalent combination of education and experience.

Language Ability:

English and Spanish-Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software, and Inventory software.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Spiritual Qualifications

Uncompromised commitment to the Church’s vision, values, core beliefs and statement of faith Agree to be an active participant in King Jesus International Ministry. Be a born-again Christian who conducts affairs in accordance with the Bible and maintains a lifestyle consistent with the Scriptures. Understand that in this role, they are a critical part of the Church’s mission to bring the supernatural power of God to this generation, and that part of their responsibilities as a church employee includes being considered a spiritual leader in the church.

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