Product Marketing Manager

3 weeks ago

Arlington, United States Two Six Technologies Full time

Two Six Technologies is looking for an energetic, high-impact

Product Marketing Manager

to help lead marketing efforts for our innovative portfolio of software products aimed at advancing national security and missions. You will work closely with cross-functional teams including product management, sales, and external stakeholders to drive awareness, demand, sales enablement and adoption of our products within the U.S. Government, Partners and Allies. At Two Six Technologies, our products deliver value at the cutting edge of technology and growing global risks often coming to market after years of R&D investments and operational partnership with leading agencies.

This is a hybrid position working from our Arlington, VA office that is metro accessible.

What you will do:

Product Positioning and Messaging:

In collaboration with product managers craft compelling positioning and messaging for each product, tailored to the specific needs and pain points of various user and customer communities.

Content Development:

Create high-impact product marketing collateral, including sales enablement materials, case studies, whitepapers, presentations, blog posts and website content to support the sales process and drive customer engagement.

Digital Campaigns:

Work with our product and corporate marketing teams to conduct out-reach campaigns via various channels including LinkedIn, industry associations, events, direct email and others as appropriate to engage hard-to-reach government audiences growing awareness and creating demand for our products.

Collaboration:

Partner with product management and sales teams across all five products to ensure alignment on product positioning, messaging, branding and go-to-market strategy.

Product Launches & Updates:

Lead the development and implementation of marketing plans for new product launches and updates. Coordinate cross-functional teams to ensure successful execution and alignment with business objectives.

Training and Enablement:

Develop and deliver training programs and materials to enable product sales, business development and partners to effectively communicate the value proposition and impactful narrative.

What you will need:

5+ years of related software marketing experience

2+ years direct product marketing experience, preferably in cybersecurity technologies or enterprise software for mission critical use cases

Excellent written communication skills with a proven track record of high impact, product content development

Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans

Experience engaging target audiences via various channels as well as measuring effectiveness of marketing campaigns

Ability to engage with various stakeholders and manage multiple projects simultaneously

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