Senior Manager, Marketing Database
3 weeks ago
This position plays a crucial role in identifying potential study candidates within our therapeutics patient database. The successful candidate will conduct lead management and contribute to the identification of eligible patients for various therapeutic studies.
Duties & Responsibilities
Conduct thorough analysis of the therapeutics patient database to identify potential candidates for participation in therapeutic clinical studies. Monitor and report on conversion rates
Review and comprehend clinical study protocols to extract relevant information necessary for patient identification. Collaborate with research teams to clarify any medical or protocol-related queries
Perform basic data analysis to extract meaningful insights from patient records, develop and implement targeted approaches to identify potential candidates
Effectively communicate with cross-functional teams, integrate database management strategies into broader marketing initiatives
Develop and implement segmentation strategies, identifying unique patient profiles based on demographic, medical, and behavioral attributes. Explore innovative approaches for lead generation, leveraging data-driven insights
Create reports on database leads and conversion.
Maintain a proactive approach to ensure strict adherence to regulatory guidelines and ethical standards in patient identification and data management
Attend courses, webinars, and conduct research to stay updated on new trends and best practices
Perform other tasks and work on special projects as assigned
Knowledge & Experience
Education:
Bachelor's degree in Marketing, Healthcare Administration, or a related field. Master’s degree preferred.
Experience:
3+ years of prior experience in patient database management or similar roles is advantageous
Knowledge and Skills:
Basic medical knowledge with the ability to understand and interpret clinical study protocols
Proficiency in data analysis
Strong communication skills and the ability to collaborate with cross-functional teams
Resourceful, open to new approaches, and an excellent problem solver
Driven, positive, and possesses a 'do-what-it-takes' mentality
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