Market Development Manager

2 weeks ago


Richmond, United States Asahi Europe & International Full time

KEY PURPOSE STATEMENT The Market Development Manager – Mid Atlantic Region will be based in the areas of Maryland or Virginia and responsible for driving sales volume within their assigned geography and targeted outlets. The Market Development Manager (MDM) will partner with distributors and cultivate customer relationships in the on and off-premises channels. The MDM will have accountability for cultivating these relationships and driving execution against retail standards that deliver availability, visibility, and sales volume. The incumbent for this role will need to be a self-starter who can work independently and assume responsibility for managing their resources to deliver their targets while remaining within budget.

KEY RESPONSIBILITIES: Customer Partnership Management • Focuses on a hunting approach to grow share, distribution, volume and revenue within a defined Retail territory. • Visit assigned on and off trade retail accounts to improve volume, increase distribution, monitor price and shelf space management within assigned territory. • Increase brand awareness of Asahi Super Dry with distributor sales team through coordinated selling efforts and consistent communication. • Gather market and customer information and provide feedback on trends. • Participate in new item/product launch events including profile tastings. The beer industry is meant to be fun • Attend sales meetings to discuss sales issues, competitive activities, and opportunities to improve sales efforts • Represent Asahi Super Dry through promotions and company events. • Leverages the company’s CRM tool and adheres to CRM protocols and routines.

Performance Management • Actively seeks business building opportunities within territory. • Focuses on business drivers to achieve results. • Utilize the power of distributor multiplicity to help accomplish Asahi USA goals.

Planning and Organizing • Organizes and plans effectively as per the routines and processes of the company. • Develop and manage annual account plans for regional retail chain accounts.

DESIRED EXPERIENCE • University / College / Post-Secondary degree mandatory, preferably in a related field. • Must be 21 years of age and have a valid driver’s license and safe driving record. • Ability and willingness to work flexible hours. • Strong selling and negotiation skills • Knowledge of retail selling initiatives such as category management and information-based selling. • Thorough understanding of beer wholesaler operations and retail sales execution. • Strong customer service skills and ability to grow and lead customer relationships. • Ability to move products, hang merchandise and fulfill other physical requirements including repetitive lifting, bending and pulling/pushing. • PC skills, including Word, Excel, and PowerPoint. • Passion for premium import beer.

TRAVEL Extensive travel within the regional market area is required and WFH for office days. Limited travel for company meetings.

Asahi USA’s vision is to become a leading supplier of premium total beverage brands in ​the US. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Super Dry is our flagship brand. Our priorities are developing a portfolio of premium brands that can access growth across multiple consumer occasions and growing revenue and profitability for the long term through optimizing our route to market.

Very excitingly, Asahi has recently purchased a fantastic new production facility in Wisconsin USA, Octopi Beverages. This marks a key step forward in accelerating our growth journey and realizing our ambitions for our Global Brands, most notably Asahi Super Dry for North America.

We are committed to nurturing a workplace where we celebrate and respect differences, and support everyone to be true to who they are At Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

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