Demand Generation Manager

Demand Generation Manager Location: Columbus, Ohio (primarily remote, with occasional in-office work) Compensation Range: $92,000 - $100,000, commensurate with experience and qualifications Are you a strategic marketer with a passion for driving growth through digital campaigns and data-driven insights? Corporate One is seeking a Demand Generation Manager to lead initiatives that attract and convert prospects through targeted marketing strategies, compelling content, and marketing automation. This role is key to supporting our revenue goals by aligning closely with sales and internal teams to deliver measurable results. What You'll Do - Develop and execute integrated demand generation strategies to support product, service, and revenue growth. - Own and optimize the lead generation funnel, including campaign planning, execution, and performance tracking. - Collaborate with sales to ensure alignment on lead quality, handoff processes, and feedback loops. - Manage and update website content using a CMS, ensuring accuracy, accessibility, and SEO best practices. - Build and deploy email campaigns, landing pages, and forms using marketing automation tools. - Analyze campaign performance and provide actionable insights to improve ROI and conversion rates. - Support lead nurturing workflows and segmentation strategies. - Assist with basic design tasks using Adobe Creative Suite. - Maintain campaign documentation, timelines, and asset libraries. - Stay current on digital marketing trends, tools, and best practices. What a Typical Day Looks Like You'll start your day reviewing campaign metrics and conversion goals, identifying opportunities to optimize performance and drive pipeline growth. Midday might involve building email campaigns, updating website content, launching A/B tests, or identifying new target audiences. You'll collaborate closely with internal teamscontent, product marketing, and salesto develop compelling assets and messaging that resonate with key audiences. The afternoon may include launching targeted campaigns across paid media, email, and social channels. This role offers a dynamic mix of creativity, analytics, and cross-functional collaborationideal for someone who thrives in a fast-paced, results-driven environment. What We're Looking For - 2--4 years of experience in digital marketing, demand generation, and campaign management. - Proven experience with CMS platforms and marketing automation tools (Kentico and Salesforce Account Engagement preferred). - Strong organizational, analytical, and project management skills. - Excellent communication and collaboration abilities. - Strategic thinker with a data-driven mindset and attention to detail. - A motivated self-starter who can strategize, create, implement and report on marketing campaigns that drive revenue. Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience). - Certifications in digital marketing or marketing automation (e.g., Google Analytics, Salesforce) are a plus. - Proficiency in Microsoft Office Suite and Adobe Creative Suite. - Basic understanding of HTML/CSS and web publishing standards. - Experience with analytics tools and A/B testing platforms. About Corporate One Corporate One is a leading wholesale financial services provider to more than 700 credit unions nationwide. For over 70 years, we've delivered innovative investment, funding, and payment solutions to help credit unions and their communities thrive. Alongside our CUSOsLucro Commercial Solutions and Accolade Investment Advisorywe're committed to empowering our members' success.