Product Research Analyst

4 weeks ago


Plano, United States CareerBuilder Full time

For over 30 years, one Company has represented quality & leadership - Highland Homes - where building careers goes hand in hand with excellence in new home construction. Highland's employees thrive in an atmosphere of appreciation & confidence, contributing their unique ideas to the Company's overall success. Employee Owned. Customer Focused.

Highland Homes is currently accepting resumes for a

Product Research Analyst

role. This position will assist in identifying emerging product opportunities to enhance the Highland Homes product portfolio. The person in this role will conduct in-depth market, competitor and trend analysis to optimize existing products and uncover target market needs. This role will serve as a product champion and expert, collaborating with internal stakeholders to gather product insights and feedback to further assist in creating go-forward strategies and further solidifying Highland's competitive advantage in the marketplace.

Job Duties & Responsibilities:

Conduct market research and competitive analysis to identify customer needs and trends to assist in making strategic product recommendations and to highlight gaps in the product offering.
Develop and maintain strong relationships with Sales and Construction teams, and other pertinent personnel, to gather feedback and to understand buyers' preferences and expectations in a home.
Partner with Marketing to utilize buyer surveys results to evaluate and understand buyers' current preferences, expectations and behaviors.
Provide reports on product performance utilizing plan and option take rates reporting and profitability reports.
Carefully manage all timelines to ensure reports are as expected and on time.
Assist in creating & maintaining the new product toolkit to serve as an all-encompassing document for understanding key attributes, differentiators, high-level plans, and excitement drivers for rolling out a new product line.
Assist in coordinating and attend competitor product tours in DFW, Houston, San Antonio and Austin on a twice a year basis.
Track prototype progress and collaborate with Construction and Marketing to schedule photography and matterports for the website.
Other duties as requested.

Minimum Qualifications:

Bachelor's degree in Business and/or Marketing or related field required.
Minimum 2 years relevant work experience, category management or product development. Residential Construction related experience preferred, but not required.
Skilled using marketing metrics, consumer insights and data to drive business decisions.
Proven problem solver with and a keen eye for detail.
Proficient in MS Office software (Word, Excel, Outlook, PowerPoint, etc.).
Ability to read, interpret, and communicate (verbally and written) information necessary in order to perform duties.
Ability to manage and schedule multiple projects, tasks, and shifting priorities on a daily basis.
Strong organizational and time management skills.
Ability to develop, cultivate, and maintain positive relationships with both internal and external customers.
Proficient in preparing and delivering effective presentations.

Highland offers a competitive benefit package, including excellent medical / dental / prescription benefits, Employee Stock Ownership Plan, 401(k), new home purchase discounts, & more - all in a business casual atmosphere Join the company that recognizes & rewards the people who create their success. Highland Homes is an Equal Opportunity Employer.
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