Senior Product Marketing Manager

Description

The Senior Product Marketing Manager will be responsible for leading the go-to-market plans for significant new product launches and ongoing support within assigned product collections/lines, including the development of comprehensive launch strategies, campaigns and processes that align to business goals. This position will effectively reach our target audiences and customer segments, enabling Marvin to deliver a best-in-class premium brand experience and product at every touchpoint. This position will ensure go-to-market strategies for products and product launches are consistently implemented across customer segments at national, regional and local levels.

In close partnership with product management, sales and the broader marketing team, this position will develop impactful product positioning and messaging that resonates with the target audiences and launch plans that drive growth for the business.

To be successful in this position a passion for all things product and marketing, balanced with strong cross-functional leadership skills to bring products to market from concept to execution, are needed.

The ideal candidate will be experienced in driving the insights as a foundation of strategy development, have had volume and/or P&L accountability and has demonstrated experience managing significant product launches.

Highlights of your role

Planning and Strategy

Market Strategy + Planning : partner with product management, sales and the broader marketing team to define the market opportunity through market analysis and segmentation to develop multi-channel go-to-market strategies for assigned product lines, with a particular eye toward new product launches. Connect go-to-market initiatives to broader organizational and functional marketing strategies and ensure tools and materials are created to support the priorities and enable success. Collaborate with partners to create complete business plan for assign product lines.

P

ositioning and Messaging:

develop value propositions and messaging that resonate with targeted buyers and communicate the differentiated value of Marvin product collections. Ability to recognize and prioritize customer needs and wants to lead development of compelling messaging.

Market and Competitive Intelligence:

gather and analyze market and competitive information to create a point of view to support the current product portfolio, new product launches and to better position the business for growth.

Sales Enablement : lead development of value-based content and learning and development resources to educate the sales team and dealers on impactful messaging around new product launches as well as key differentiators with existing product collections.

Management + Execution

Partner with product managers to ensure product positioning, messaging and go-to-market strategies are in alignment with product portfolio growth goals and objectives.

Act as brand champion and advocate for Marvin's product collections and offering (value proposition, positioning, key messaging, personas, etc.) and ensure all GTM plans and initiatives align with the overall product strategies

Lead execution of GTM plans for product launches, fostering collaboration and partnership through-out the process with product management, sales, the broader marketing organization and external agency partners when applicable.

Market Needs + Trends

Utilize passion and knowledge base around current trends in the building industry and develop ideas and opportunities to address the ones that impact us most and separate Marvin from the competition.

Engage with sales and the channel(s) to learn more about their needs, challenges and opportunities as it relates to GTM strategies and plans.

Results + Continuous Improvement (10%-time allocation)

Conduct post- launch evaluation and use lessons learned to identify opportunities to enhance future go-to-market and project plans. Socialize these findings with project and leadership team when applicable.

Work closely with product management and channel to ensure GTM launch plans and timing are in alignment with product plans and can be effectively implemented across the channel.

You're a good fit if you have (or if you can)

Skilled with digesting data and market research : You're good at quickly analyzing data and user research and turning it into actionable, digestible insights.

Bias for action : You're someone who tends to push the pace of innovation by moving fast and testing efficiently.

You seek out creative ways to personally execute on the projects you put into motion

Collaborative : Encourage collaboration and a positive team environment, motivating others to do excellent and timely work. Support the creative process while still providing realistic timelines.

Strong self-starter : Ability to anticipate potential issues and to quickly formulate options to resolve problems; strong strategic, analytical and conceptual thinker.

We also want to make sure you have:

Bachelor's degree in business, marketing or a related field is required. MBA a plus.

Minimum of 8+ years of related experience.

Building products and/or related building industry experience preferred.

Experience working with and for senior marketing leaders to determine efficient resourcing required at scale to meet goals and objectives for the annual marketing plan.

Efficiently work with and leverage various technology platforms to maximize effectiveness; proficient with the Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), CRM and marketing automation tools and Smartsheet.

We invite you to See Yourself at Marvin

From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities.

For more than 100 years, we've been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin's portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands. Together, we live our values and enjoy a culture that feels like home.

Our better living approach to benefits supports you at work and beyond. From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more

A few unique offerings include:

$300 annual wellbeing account to spend on whatever makes you happy + healthy
Better Living Day (a paid day off to go have some fun)
$$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success
Giving at Marvin - join coordinated volunteer opportunities
Brighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardship

When you belong to the Marvin team, it's all part of the package. Apply today

Marvin is an Equal Opportunity Employer
This job posting is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee. Accommodation may be made to enable an individual with a disability to perform the essential functions of the position. Any employment offer depends on completing a background check and drug screen to company standards.

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