Head of Digital Marketing

4 weeks ago

Willistown Twp, United States blue plate minds, inc. Full time

B2B corporation is searching for a Head of Digital Marketing who will develop, implement, track and optimize digital marketing campaigns. Qualified candidate will be responsible for leading the global digital marketing team in strategy and ensuring successful execution of all digital channels. In addition, this position will serve as the digital marketing expert on several leadership committees.

RESPONSIBILITIES:
* Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
* Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising.
* Lead the implementation of these capabilities, such as, SEO, PPC, CRO, email and webinars utilizing data and analytics to support future improvements.
* Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing return on investment.
* Lead the digital team, overseeing day-to-day business operations, clearly communicating organizational and personal goals to the team, allocating and managing resources and ensuring tasks are completed on time.
* Support the continuous development of the team, ensuring they have the skills and capabilities needed to be recognized as subject matter experts across the wider marketing team.
* Identify and analyze digital trends and insights, and optimize spend and performance based on that analysis.
* Maintain the integrity of the company brand to ensure it is always represented well.
* Set measurable goals and key performance indicators for all channels.
* Build strong relationships with key peer colleagues across the organization.

REQUIREMENTS:
* Minimum of 7-10 years of experience in B2B marketing, product marketing or related field in global financial services
* Experience in leading teams and working with a wide range of stakeholders – including marketing leadership, marketing managers, brand & creative and comms/content teams.
* Extensive experience implementing and working with marketing technology such as Salesforce, HubSpot, ON24, SEMrush, PowerBI and Optimizely.
* Experience in the implementation of data and analytics strategies
* Strong analytical skills and data-driven thinking
* Excellent written and verbal communication, with an excellent eye for detail.
* Maintain an expert knowledge of Marketing technologies and best practices.
* Ability to partner effectively with cross-functional teams and across multiple matrixed business units.
* Ability to work individually on self-driven projects, manage and meet deadlines, and prioritize project lists.
* Proven record of managing globally distributed teams / partners in delivery of objectives.
* Experience in translating business goals into marketing strategy and timelines.
* Comfortable working under tight deadline pressure and in a fast paced, evolving business environment.
* Flexibility and positivity when priorities change.
* Comfortable effectively managing a budget.
* Comfortable in a collaborative open-work environment.

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